Segment Group Performance Dashboard
The Segment Group dashboard provides a summary of the top-performing rules for a particular segment group and trends the performance over time.
The performance metrics available from this dashboard include:
- Open Rate
- Click-Through Rate
- Conversion Rate (Not applicable for Responsys Express)
- Revenue per 1K emails (Not applicable for Responsys Express)
This dashboard includes the following charts and table:
- Segment Group - Rule Performance Chart
- Segment Group Rule Performance Trend Chart
- Segment Group Performance Table
To open the Segment Performance dashboard:
- Click
from any page in Responsys Express. -
Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab.
- Expand Performance, and then click Segment Group.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Segment Group | Segments of a contacts list that share common characteristics. Not applicable for Responsys Express. |
| Segment Rule | Rules that are used to classify the groups. Not applicable for Responsys Express. |
| Sent Date | Day corresponding to the sent date |
| Message | Name of the message |
| Campaign | Name of the campaign |
| Subject Line | Subject line of the email message |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Open Rate | (Opens / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Revenue Per 1K Email | (Total Revenue / Total Delivered) * 1000. |
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
Segment Group - Rule Performance Chart
Shows the top-performing rules for a segment group. Use the drop-down menu to switch between measures: Click-Through Rate, Open Rate, Conversion Rate, or Revenue Per 1K Email.
Segment Group Rule Performance Trend Chart
Shows trends the performance of the rules for a segment group over time. Use the drop-down menu to switch between measures: Click-Through Rate, Open Rate, Conversion Rate, or Revenue Per 1K Email. (Conversion Rate and Revenue Per 1K Email are not applicable for Responsys Express.)
Segment Group Performance Table
Provides tabular view of the segment group performance. You can drill down on Campaign and Message for a more detailed analysis.