Segment Performance Dashboard
The Segment dashboard provides a tabular view of performance metrics by segment values attached to an email message.
This dashboard includes the following table:
To open the Segment Performance dashboard:
- Click
from any page in Responsys Express. -
Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab.
- Expand Performance, and then click Segment.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Important: If you change a message’s name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
| Dimension | Definition |
|---|---|
| Message | Name of the message |
| Segment Values | Values associated with the message selected under the single segmentation scheme. Not applicable for Responsys Express. |
| Campaign | Name of the campaign |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
| Revenue Per Email | (Total Revenue / Total Delivered). |
Segment Performance Table
Drill down on Campaign and Message for a more detailed analysis.