Measures for List Health - Definitions
A measure is a numerical measurement representing the calculations gathered from your Responsys Express instance and applied to your reports.
Measures for List Health
This section describes all available measures for contacts list health.
List Size: Number of recipients in your contacts list. This includes recipients with email addresses or mobile numbers or both, as well as recipients without email addresses or mobile numbers.
Deliverable: Number of recipients in the list that are marked as deliverable for email.
% Deliverable: (Deliverable at the end of the period/List Size at the end of the period) % 100
Undeliverable: Number of recipients in the contacts list that are marked as undeliverable for email.
% Undeliverable: (Undeliverable at the end of the period /List Size at the end of the period) % 100
Opt-in: Number of recipients in the list with permission status of opted-in for email.
%Opt-in: (Opt-in at the end of the period /list size at the end of the period) % 100
Opt-out: Number of recipients in the list with permission status of opted-out for email.
% Opt-out: (Opt-out at the end of the period /List Size at the end of the period) % 100
Additions: Number of recipients in the contacts list that were added on a specific day, week, or month.
% Additions: (Added at the end of the period/List Size at the beginning of the period) % 100
Deletions: Number of recipients in the contacts list that were deleted on a specific day, week, or month.
% Deletions: (Deleted at the end of the period /List Size at the beginning of the period) % 100
List Size Growth Rate: ((Current date's List Size - previous day, week, or month's List Size at the end of the day, week or month) / previous day, week, or month's List Size at the end of the day, week, or month) % 100
Deliverables Growth Rate: (Current date's Deliverable - previous day, week, or month's Deliverable at the end of the day, week, or month)/Previous day, week, or month's Deliverable at the end of the day, week, or month) % 100
Opt-In Growth Rate: ((Current date's Opt-in - Previous day, week or month's Opt - n at the end of the day, week or month)/Previous day, week or month's Opt-in at the end of the day, week or month) % 100