Spam Complaint Inactivation Rule

This option is available only to account administrators.

Use the Spam Complaint Inactivation Rule option to unsubscribe a campaign recipient who reported a Spam alert about the specified campaign, or who unsubscribed from the campaign message.

The Spam Complaint Inactivation Rule option inactivates the channel or Opt-in status for the complaining recipient ID.

To select the spam complaint inactivation rule:

  1. From the side navigation bar, select Account . (If you do not see the side navigation bar, click the Menu button (aka Hamburger menu) icon.)
  2. Select Permission status settings, and then select Spam complaint inactivation. (Not seeing this choice? Refer to the Account management changes topic.)
  3. Choose a rule for inactivating an email recipient after a campaign-specific unsubscribe or spam complaint notification:
    • For All Lists in account – Unsubscribes the recipient ID appearing in any List in your account.
    • Only for List used to send campaign that generated a unsubscribe request, or spam complaint – Unsubscribes the recipient ID only in the List used for the campaign message through which the recipient sent the spam complaint or unsubscribe request.
    • For all Lists of the Brand that generated the unsubscribe request, or spam complaint - When a recipient of a campaign message sends a spam complaint or unsubscribe request, their recipient ID will be unsubscribed in all Lists for the brand associated with that campaign message.

      Important: If your account is enabled for Multi-brand, select either Only for List used to send campaign that generated unsubscribe request, or spam complaint or For all Lists of the Brand that generated the unsubscribe request, or spam complaint. This ensures that unsubscribe requests and spam complaints are applied to each brand rather than to all brands.

  4. Click Save.

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