Understanding Predictive CLV PET fields
Important: This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
In this topic, you'll learn about the columns in a Predictive CLV profile extension table (see also Additional topics for understanding Predictive CLV). You can view Predictive CLV PETs and filters by navigating to 
Folders, or 
Data> Profile Lists.
| Column name | Definition |
|---|---|
| RIID_ | Oracle Responsys recipient ID for the profile. |
| CLV_REVENUE_PERSONA | The persona a recipient belongs to based on the predictive CLV of the recipient. The personas are 'High spenders,' 'Medium spenders,' 'Low spenders,' 'Non spenders,' and 'Unlikely to spend again.' |
| CLV_REVENUE_PERSONA_DEFINITION | The range of predictive CLV for the persona that the recipient belongs to. For instance, if the recipient belongs to the 'Low spenders' persona, this field might show a range of $1 to $1,000 for that persona. |
| CLV_TIME_PERSONA | The persona a recipient belongs to based on the predictive purchase lifetime of the recipient. The personas are 'Long term spenders,' 'Medium term spenders,' and 'Short term spenders.' |
| CLV_TIME_PERSONA_DEFINITION | The range for the predictive purchase lifetime for the persona that the recipient belongs to. For instance, if the profile belongs to the 'Short term spenders' persona, this field might show a range of 135 to 1,000 days for that persona. |
| FIRST_PURCHASE_DATE | First purchase date of the profile. |
| HISTORY_PURCHASE_LIFETIME | The range between a profile's first and latest purchase. |
| HISTORY_REVENUE_12_M | Total historical revenue for the recipient over the last 12 months. |
| HISTORY_REVENUE_3_M | Total historical revenue for the recipient over the last 3 months. |
| HISTORY_REVENUE_6_M | Total historical revenue for the recipient over the last 6 months. |
| HISTORY_REVENUE_LIFETIME | Total historical revenue for the recipient over all of the customer's purchase lifetime. |
| LAST_PURCHASE_DATE | Latest purchase date of a recipient. |
| PREDICT_AVG_SPEND_PER_TRANS | The average amount predicted per transaction. |
| PREDICT_PURCHASE_LIFETIME | How long (in days) a profile is predicted to remain a paying customer. |
| PREDICT_REVENUE_12_M | Total predictive revenue for the recipient over a 12-month forecast period. (PREDICT_AVG_SPEND_TRANS * PREDICT_TRANS_12_MON) |
| PREDICT_REVENUE_3_M | Total predictive revenue for the recipient over a 3-month forecast period. (PREDICT_AVG_SPEND_TRANS * PREDICT_TRANS_3_MON) |
| PREDICT_REVENUE_6_M | Total predictive revenue for the recipient over a 6-month forecast period. (PREDICT_AVG_SPEND_TRANS * PREDICT_TRANS_6_MON) |
| PREDICT_REVENUE_LIFETIME | Total predictive revenue for the recipient over the recipient's predicted purchase lifetime. (PREDICT_AVG_SPEND_TRANS * PREDICT_TRANS_LIFETIME) |
| PREDICT_TRANS_12_M | Predicted number of transactions over the 12-month forecast period. |
| PREDICT_TRANS_3_M | Predicted number of transactions over the 3-month forecast period. |
| PREDICT_TRANS_6_M | Predicted number of transactions over the 6-month forecast period. |
| PREDICT_TRANS_LIFETIME | Predicted number of transactions over the profile's predicted purchase lifetime. |
| CREATED_DATE_ | The date on which the CLV PET was created. |
| MODIFIED_DATE_ | The last date that the profile was updated in the CLV PET. |
Additional topics for understanding Predictive CLV
- Predictive CLV overview
- Navigating the Predictive CLV dashboard
- Using the Predictive CLV prebuilt PETs
- Understanding Predictive CLV PET fields (You are here)