Setting up link tracking for SMS campaigns

Note: The SMS Campaign Workbook now has an updated interface and is now called the SMS Campaign Designer. Campaign Designer is now enabled for all accounts, and it replaces Campaign Workbook for this channel. Unlike the Campaign Designer, there were no major changes made to the Message Designer's interface.

Link tracking gives you the ability to track recipient clicks for the campaign. For more information, see Understanding Link Tables.

If you enable link tracking, you can also enable conversion tracking for the campaign. Conversion tracking gives you the ability to record a conversion when a recipient clicks a link in the message and follows through to a specific web page (known as the Conversion Acknowledgment page). For more information about conversion tracking, see Understanding Conversion Tracking.

To enable link tracking:

  1. In the SMS Message Designer, click Link Tracking.
  2. Click On and then click Select link table.

  3. Select the link table that you want to use.

After you select the link table, you can review the link table:

  • To enable conversion tracking, select the Conversion Tracking checkbox.
  • To add a link to the table, click Add links.
  • To enable external tracking, see Enabling external link tracking.

An image showing a link table associated with an email message.

After adding a link table to the SMS campaign, you can add links from the table to the campaign message. Learn more about building SMS campaign messages.

Enabling external link tracking

Enabling external tracking to automatically append tracking parameters to link URLs. These parameters come from a third-party web analytics services. You can enable external tracking if you use a third-party web analytics service that uses tracking parameters appended to the URLs for links in your campaigns.

Before you begin:

To enable external link tracking:

  1. In the SMS Message Designer, click Link Tracking.
  2. Select External tracking.

    An image highlighting the External tracking button

  3. Click On.
  4. In the list of available parameters, select the parameters you want to include and select or specify the values for each parameter.

    The required parameters are selected by default and cannot be omitted.

  5. Click Done.

After you enable external tracking, use the External tracking column in the link table to manage the external tracking settings for individual links.

Learn more