Adding Buttons to Email Templates

Buttons are an effective way to create calls-to-action in your messages. You can add a button to a layout section of your email using the Visual Template Designer. Button content is text only and cannot use images.

To add buttons to your email:

  1. With your email template open, drag the button content component to the layout.

  2. Click the button block and use the Button panel to style your button and configure the button's link.
  3. Click the button text to change it. Use the text toolbar to format the button text.


Use the alignment options in the Button panel to align the button to the left, to the right, centered, or the full width of the content block.


Set the button text by clicking the button on the email canvas. You can use the text toolbar to change the font, size, style, and color of the button text. If you create emails using a RTL (right-to-left) writing system, the Visual Template Designer gives you the option to write from right to left to insert your button text. Learn more about writing right-to-left.

An image of the text toolbar available for buttons


Using the Button panel, you can set the button color and the background color of the content block. To change the color of the button text, click the button on the email canvas and use the text toolbar to make the change.


To set the link for the button, use the Button panel. You can link to:

  • A landing page
  • A file in file storage
  • An external webpage
  • A system action like subscribing to an email group or opening the subscription management page
  • A new email message

Learn more about the link types.

Warning: To avoid issues with buttons rendering, do not copy and paste text that contains hyperlinks into your buttons.


Using the Button panel, you can adjust the size of the button within the content block using the Width setting. The following options are available:

  • Fit to text: Size the button based on the button text. As the button text changes, the size adjusts accordingly.
  • Fit to width: Size the button to width of the entire content block.

Rounded edges

You can create buttons with rounded edges using the radius settings in the Button panel. By default a button has square edges (0 radius). To make rounded edges, increase the radius setting. The radius can be 0 - 30.

Padding and borders

Adjust the padding and borders around the button or the content block using the options available from the Button panel.

An image showing how border and padding settings apply to the button and content block

Number 1Button Padding: The space around the text of the button.

Number 2Button Border: The border around the button.

Number 3Outer Padding: The space around the content block.

Number 4Outer Border: The border surrounding the content block.

Learn more

Adding Buttons to Email Templates

Creating Email Templates