Campaign Channels
Campaign channels describe the medium NetSuite uses to deliver a marketing campaign or campaign event. NetSuite includes the following campaign channels by default: Direct Mail, Email, Phone, Print Ad, and Misc.
To create a campaign channel:
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Go to Setup > Marketing > Campaign Management > Channels.
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Enter a name for this campaign channel.
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In the Type field, select the category you want this channel to be included in.
Your selection determines the type of campaign event that can use this channel. For example, you create campaign events that use an email type channel on the Email subtab of the campaign record.
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Enter a description of the channel.
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Click Save.
Now you can create campaign events that use this campaign channel.