HCM Lists for Ongoing Campaigns

When you create an ongoing campaign, you can now choose an HCM list as the audience for General and Collect Responses campaigns. This gives you another way to define recurring campaign audiences, alongside predefined eligibility criteria.

As your HCM list changes over time, the campaign audience updates automatically during the scheduled audience refresh. This helps keep recurring communications aligned with current list membership without requiring you to create a new campaign or redefine the audience.

The recurring campaign continues to work as expected:

• People added to the HCM list receive the primary communication during the next scheduled campaign run.
• People removed from the HCM list stop receiving future campaign communications, while existing campaign metrics are retained.
• Follow-up communications are sent only to recipients who still belong to the HCM list and meet the configured follow-up conditions.

Business benefit: Give campaign managers more flexibility when creating recurring campaigns by supporting both HCM lists and predefined eligibility criteria. Automatically updating audiences also helps reduce manual maintenance as employee populations change.

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

• HCM lists are supported for General and Collect Response ongoing campaigns.
• The campaign audience is refreshed on the recurring schedule to identify changes to HCM list membership.
• People removed from the HCM list no longer receive future campaign communications, but previously collected campaign metrics are retained.
• Follow-up communications are sent only to recipients who continue to meet the configured campaign conditions.