Action Permission for User Access to Generative AI Features Now Enforced

Initially introduced with Eloqua 26B, Generative AI features action permission is now enforced with Eloqua 26C. The permission appears under the Advanced Intelligence category and lets Eloqua administrators control access to Generative AI features in Eloqua.

Default initial state:

• Enabled for the following security groups:
  • Customer Administrator,
  • Advanced Users - Marketing,
  • Basic Users - Marketing,
  • Active Users – Sales
• Disabled for all other security groups but can be added based on your custom permission/security group requirements

Business Benefits

• Gives administrators centralized control over which users can access Generative AI features.
• Supports governance by aligning AI access with each organization's security group model.
• Allows customers to prepare and adjust permissions before broad AI adoption.

Steps to enable and configure

Try it out

If Eloqua Generative AI features are enabled for your Eloqua environment, prior to the arrival of Eloqua 26C, Eloqua administrators will want to: 

1. Review the Use Generative AI features action permission under Advanced Intelligence.
2. Adjust the permission for each security group according to your access control needs.

Key resources

• What's New - Eloqua 26B: User Access Controls for Generative AI Features 

Access requirements

Note: This enhancement is only applicable to Eloqua customers with the Generative AI features enabled.