Pre-Season Summer Welcome Email

The Behavioral Demand Response Summer Welcome Email is a short pre-season welcome email sent to customers in the mid-April to mid-May time frame, before any peak events are called by utilities. The goal of the communication is to encourage customers to save electricity on peak event days during the summer season and to motivate participation. 

Pre-Season Summer Welcome Email

Pre-season Summer Welcome Email

The email includes the following features:

  • New modules designed to motivate greater customer awareness and energy-saving behavior, including:
    • Introduction Module: Encourages the customer to save energy in the upcoming season with a personalized message and seasonal image.
    • Welcome Module: Provides customers with details about the program, such as when and why it is happening, how to participate, and the benefits of participating.
    • Numbered Steps Module: Sets the customer's expectations for how peak events work by presenting it in three steps: before, during, and after the event. 
    • Alerts CTA Module: Encourages customers to sign up for additional alerts over text or voice channels, so that they are less likely to miss an event.
    • Social Proof Module: Encourages customers to engage with their program by citing the number of customers who participated in the program the previous summer. 
    • Checklist Module: Helps the customer plan for the upcoming summer season of peak events by providing preparatory tips as opposed to the participatory tips that they will receive during actual events.
  • Refreshed v3 design elements for a better customer experience. The Summer Welcome Email provides utilities with the flexibility to send pre-season welcome communications through email or print channels, and encourages greater pre-season customer awareness of upcoming Behavioral Demand Response peak events.

The Summer Welcome Email provides utilities with the flexibility to send pre-season welcome communications through email or print channels, and encourages greater pre-season customer awareness of upcoming Behavioral Demand Response peak events.

Steps to Enable

Contact your Service Delivery Manager to coordinate configuration of the module. To contact your Service Delivery Manager:

  1. Log in to Inside Opower (https://inside.opower.com). This is your portal for questions and information related to your program.
  2. Go to the Community tab and contact the Service Delivery Manager using the information provided.

Key Resources