Search Marketing Campaign Data Upload
Service to upload marketing campaign data from various search engine vendors into the Oracle Fusion Marketing schema.
Life Cycle Status: Active
QName: {http://xmlns.oracle.com/oracle/apps/marketing/searchMarketing/model/}SearchMarketingModelService
Service WSDL URL: https://servername/crmService/SearchMarketingModelService?WSDL
Logical Business Objects
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CRM : Marketing : Search Marketing Campaign
Relationships
The following table describes how this service data object is related to other service data objects or business object services.
Relationship Type | Object or Service |
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Operations
processCampaignSummaryReport
A web service method that uploads Campaign summary data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Campaign Summary |
A required parameter of the processCampaignSummaryReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processCampaignSummaryReport web service method. It includes a set of Campaign ID's with appropriate status. |
processAccountPerformanceReport
A web service method that uploads Account performance data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Account Result |
A required parameter of the processAccountPerformanceReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processAccountPerformanceReport web service method. It includes a set of Connection ID's with appropriate status. |
processCampaignPerformanceReport
A web service method that uploads Campaign performance data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Campaign Result |
A required parameter of the processCampaignPerformanceReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processCampaignPerformanceReport web service method. It includes a set of Campaign ID's with appropriate status. |
processAdGroupsSummaryReport
A web service method that uploads Ad-group summary data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Ad Group Summary |
A required parameter of the processAdGroupsSummaryReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The parameter is not applicable for the method processAdGroupsSummaryReport. |
processAdGroupPerformanceReport
A web service method that uploads Ad-group performance data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Ad Group Result |
A required parameter of the processAdGroupsPerformanceReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processAdGroupsPerformanceReport web service method. It includes a set of Ad-group ID's with appropriate status. |
processAdsSummaryReport
A web service method that uploads Ads summary data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Ad Summary |
A required parameter of the processAdsSummaryReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processAdsSummaryReport web service method. It includes a set of Ad ID's with appropriate status. |
processAdPerformanceReport
A web service method that uploads Ads performance data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Ad Result |
A required parameter of the processAdPerformanceReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processAdPerformanceReport web service method. It includes a set of Ad ID's with appropriate status. |
processKeywordsSummaryReport
A web service method that uploads keywords summary data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Keyword Summary |
A required parameter of the processKeywordsSummaryReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processKeywordsSummaryReport web service method. It includes a set of Keyword ID's with appropriate status. |
processKeywordPerformanceReport
A web service method that uploads keyword performance data from Google Adwords.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
request |
Search Marketing Keywords Result |
A required parameter of the processKeywordPerformanceReport web service method. The records matching the set of attribute criteria are transferred. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
string |
The return value of the processKeywordPerformanceReport web service method. It includes a set of Keyword ID's with appropriate status. |
processWebToLead
A web service method that allows creation of Oracle Fusion Lead Object.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
firstName |
string |
A required parameter of the processWebToLead web service method. The first name captures personal information of the generated lead. |
lastName |
string |
An optional parameter of the processWebToLead web service method. The last name is part of the personal details of the generated lead. |
emailAddress |
string |
An optional parameter of the processWebToLead web service method. The email address captures specific contact information of the generated lead. |
phoneNumber |
string |
A required parameter of the processWebToLead web service method. The phone number captures specific contact information of the generated lead. |
address1 |
string |
An optional parameter of the processWebToLead web service method. The street address captures specific location information of the generated lead. |
address2 |
string |
An optional parameter of the processWebToLead web service method. The extended address captures specific location information of the generated lead. |
city |
string |
An optional parameter of the processWebToLead Web Service. The city captures specific location information of the generated lead. |
state |
string |
An optional parameter of the processWebToLead web service method. The state captures specific location information of the generated lead. |
zip |
string |
An optional parameter of the processWebToLead web service method. The zip code captures specific location information of the generated lead. |
country |
string |
An optional parameter of the processWebToLead web service method. The country captures specific location information of the generated lead. |
fusionPartyId |
string |
A required parameter of the processWebToLead web service method. The party ID captures party information of the generated lead. |
fusionContactId |
string |
A required parameter of the processWebToLead web service method. The contact ID captures contact information of the generated lead. |
fusionRelationshipId |
string |
A required parameter of the processWebToLead web service method. The relationship ID captures relationship information of the generated lead. |
semCampaignId |
string |
A required parameter of the processWebToLead web service method. The campaign ID defines the relationship between generated lead & campaign. |
semAdgroupId |
string |
An optional parameter of the processWebToLead web service method. The ad group ID defines the relationship between ad group & generated lead. |
semKeywords |
string |
An optional parameter of the processWebToLead web service method. This captures the keywords associated with the campaign. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
void |
The parameter is not applicable for the method processWebToLead. |
getDfltObjAttrHints
A web service method to retrieve user interface hints, such as the service data object label and object attribute labels, for the specified service data object and locale. As a prerequisite, invoke the getEntityList operation defined on this service to get the list of possible values for the viewName request payload element.
Life Cycle Status: Active
Request Payload
Element Name | Type | Description |
---|---|---|
viewName |
string |
The service view usage name, an internal name for the service data object. Specify the value of the <name> element from the getEntityList operation response payload. |
localeName |
string |
The locale to use when evaluating locale-based user interface hints. The localeName is in ISO 639-1 format. |
Response Payload
Element Name | Type | Description |
---|---|---|
result |
{http://xmlns.oracle.com/adf/svc/types/}ObjAttrHints |
The label and user interface hints for the specified service data object and its attributes in a name-value pair format. |
getServiceLastUpdateTime
A web service method that returns the date and time when the schema files referenced in the service definition last changed.
Life Cycle Status: Active
Request Payload
Response Payload
Element Name | Type | Description |
---|---|---|
result |
{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp |
The date and time when the service definition last changed in ISO 8601 format. |
getEntityList
A web service method to get the list of service data objects defined on this service.
Life Cycle Status: Active
Request Payload
Response Payload
Element Name | Type | Description |
---|---|---|
result |
{http://xmlns.oracle.com/adf/svc/types/}ServiceViewInfo |
A list of service data objects defined on this service. For each service data object, the result includes the QName, internal name, and boolean values indicating whether create, update, merge, and delete operations can be performed on the object. |
Security
The following tables list the privileges required to perform the service operations, and the duty roles that each privilege is granted to.
Service Operations to Privileges Mapping
Operation Name | Privilege Code | Privilege Name | Privilege Description |
---|---|---|---|
All Operations |
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV |
Run Search Marketing Campaign Scheduler |
Allows scheduling and monitoring the process that schedules marketing search engine campaign execution activities. |
All Operations |
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV |
Create Search Marketing Campaign |
Allows creating search engine marketing campaigns. |
All Operations |
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV |
View Search Marketing Campaign |
Allows viewing search engine campaigns and monitoring results. |
Privileges to Duty Roles Mapping
Privilege Code | Granted to Duty Role Code | Granted to Duty Role Name | Granted To Duty Role Description |
---|---|---|---|
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
Corporate Marketing Manager |
Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results. |
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV |
ORA_MKT_MARKETING_MANAGER_JOB |
Sales Marketing Manager |
Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations. |
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
Marketing Operations Manager |
Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments. |
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
Corporate Marketing Manager |
Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results. |
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_MARKETING_MANAGER_JOB |
Sales Marketing Manager |
Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations. |
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
Marketing Operations Manager |
Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments. |
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
Corporate Marketing Manager |
Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results. |
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_MARKETING_MANAGER_JOB |
Sales Marketing Manager |
Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations. |
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
Marketing Operations Manager |
Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments. |
Duty Roles to Duty or Job Roles Mapping
Duty Role Code | Granted to Duty or Job Role Code | Granted to Duty or Job Role Name | Granted To Duty or Job Role Description |
---|---|---|---|
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY |
Access Groups Enablement |
Enables the Access Groups functionality. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY |
Access Groups Enablement |
Enables the Access Groups functionality. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY |
Access Groups Enablement |
Enables the Access Groups functionality. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY |
Lead Registration Processing |
Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY |
Lead Registration Processing |
Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY |
Lead Registration Processing |
Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKT_MARKETING_ANALYSIS_DUTY |
Marketing Analysis |
Analyzes marketing effectiveness across the enterprise by viewing detailed marketing campaign, list, segment, and treatment information from the audience and campaign work areas. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_MKT_MARKETING_ANALYSIS_DUTY |
Marketing Analysis |
Analyzes marketing effectiveness across the enterprise by viewing detailed marketing campaign, list, segment, and treatment information from the audience and campaign work areas. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKT_MARKETING_AUDIENCE_MANAGEMENT_DUTY |
Marketing Audience Management |
Manages marketing lists from the audience work area. Marketing lists contain contacts and are used by marketing campaigns as the intended recipients of marketing messages. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKT_MARKETING_AUDIENCE_MANAGEMENT_DUTY |
Marketing Audience Management |
Manages marketing lists from the audience work area. Marketing lists contain contacts and are used by marketing campaigns as the intended recipients of marketing messages. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY |
Marketing Campaign Management |
Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY |
Marketing Campaign Management |
Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY |
Marketing Campaign Management |
Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKT_MARKETING_EXECUTION_MANAGEMENT_DUTY |
Marketing Execution Management |
Manages the execution of secured marketing campaigns. Manages secured marketing responses including response import and converting responses to sales leads and opportunities. Schedules and monitors processes to record response interactions and create trading community members from suspects.Manages the execution of secured marketing campaigns. Manages secured marketing responses including response import and converting responses to sales leads and opportunities. Schedules and monitors processes to record response interactions and create trading community members from suspects. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKT_MARKETING_MAINTENANCE_DUTY |
Marketing Maintenance |
Creates and maintains setup for marketing campaigns, responses, segments, lists, and treatments across the enterprise. Additional duties include file import management for the import of marketing campaign responses. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY |
Marketing Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY |
Marketing Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY |
Marketing Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_ZSP_PRODUCT_RECOMMENDATION_ANALYSIS_DUTY |
Product Recommendation Analysis |
Manages business rules and recommendations about selling the right products to the right customers. Analyzes product recommendations and schedules sales lead generation and predictive model learning. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_HZ_RESOURCE_ABSTRACT |
Resource |
Identifies the person as front office personnel. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_HZ_RESOURCE_ABSTRACT |
Resource |
Identifies the person as front office personnel. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_HZ_RESOURCE_ABSTRACT |
Resource |
Identifies the person as front office personnel. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_HZRESOURCE_ADMINISTRATOR_DUTY |
Resource Administration |
Administers resource information. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_HZRESOURCE_ORGANIZATION_ADMINISTRATOR_DUTY |
Resource Organization Administration |
Administers resource organizations. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_HZRESOURCE_TEAM_ADMINISTRATOR_DUTY |
Resource Team Administration |
Defines resource teams. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MKL_SALES_LEAD_PROCESSING_DUTY |
Sales Lead Processing |
Processes sales leads including managing, importing, and assigning sales lead activities. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKL_SALES_LEAD_PROCESSING_DUTY |
Sales Lead Processing |
Processes sales leads including managing, importing, and assigning sales lead activities. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_MKL_SALES_LEAD_PROCESSING_DUTY |
Sales Lead Processing |
Processes sales leads including managing, importing, and assigning sales lead activities. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKL_SALES_LEAD_QUALIFICATION_DUTY |
Sales Lead Qualification |
Qualifies sales leads to determine the sales readiness of the lead. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_MKL_SALES_LEAD_QUALIFICATION_SUPERVISION_DUTY |
Sales Lead Qualification Supervision |
Qualifies sales leads to determine the sales readiness of all the leads in your reporting hierarchy. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_ZCM_SALES_PARTY_ADMINISTRATION_DUTY |
Sales Party Administration |
Manages named sales accounts, sales account import scheduler and the flagging of existing accounts. Additional duties include managing sales parties, functional setups, customer center objects, and relationship information inquiries. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY |
Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts. |
ORA_MKT_MARKETING_MANAGER_JOB |
ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY |
Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts. |
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB |
ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY |
Sales Party Management |
Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts. |
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB |
ORA_MANAGE_TRADING_COMMUNITY_IMPORT_BATCH_DUTY |
Trading Community Import Batch Management |
Manages trading community data import batches. |