Search Marketing Keyword Summary
The summary data of keywords associated with marketing campaigns.
QName: {http://xmlns.oracle.com/oracle/apps/marketing/searchMarketing/model/}MktSemWSCampaignKeywordsSummary
Relationships
The following table describes how this service data object is related to other service data objects or business object services.
Relationship Type | Object or Service |
---|---|
Handled by |
Attributes
The following table describes attributes in the service data object.
Name | Type | Description |
---|---|---|
AccountCurrencyCode |
string |
Currency associated with the Google AdWords Account used to configure these search keywords for search marketing campaigns. |
AdGroupId |
long |
Ad Group ID associated with the search keyword created in Google AdWords for search marketing campaigns. |
AverageCPC |
decimal |
Average cost per click recorded for a specific date for search keywords. |
AverageCPM |
decimal |
Average cost of 1000 impressions recorded for a specific date for these Google AdWords search keywords. |
AveragePosition |
decimal |
Average ad placement position recorded for a specific date for these Google AdWords search keywords. |
CTR |
decimal |
Click through rate recorded for a specific date for a specific Google AdWords search keyword. |
CampaignId |
long |
The unique identifier for the campaign. |
Clicks |
decimal |
Number of clicks recorded for a specific date for a specific Google AdWords search keyword. |
ClientAccountEmail |
string |
Email address associated with the Google AdWords Account. |
Cost |
decimal |
Cost recorded for a specific date for a specific Google AdWords search keyword. |
FusionKeywordId |
long |
Google AdWords search keyword identifier generated by Fusion Marketing.
|
Id |
string |
Google AdWords search keyword identifier provided by Google. |
Impressions |
decimal |
Number of impressions recorded for a specific date for a specific Google AdWords search keyword. |
KeywordText |
string |
The Google AdWords search keyword text. |
Status |
string |
The status of the record. |
isNegative |
string |
Indicates whether a given keyword is negative. Adding a negative keyword to an ad group or campaign means that the ads do not show for searches containing that term. |