Search Marketing Keyword Summary

The summary data of keywords associated with marketing campaigns.

QName: {http://xmlns.oracle.com/oracle/apps/marketing/searchMarketing/model/}MktSemWSCampaignKeywordsSummary

Relationships

The following table describes how this service data object is related to other service data objects or business object services.

Relationship Type	Object or Service
Handled by	Search Marketing Campaign Data Upload

Attributes

The following table describes attributes in the service data object.

Name	Type	Description
AccountCurrencyCode	string	Currency associated with the Google AdWords Account used to configure these search keywords for search marketing campaigns.
AdGroupId	long	Ad Group ID associated with the search keyword created in Google AdWords for search marketing campaigns.
AverageCPC	decimal	Average cost per click recorded for a specific date for search keywords.
AverageCPM	decimal	Average cost of 1000 impressions recorded for a specific date for these Google AdWords search keywords.
AveragePosition	decimal	Average ad placement position recorded for a specific date for these Google AdWords search keywords.
CTR	decimal	Click through rate recorded for a specific date for a specific Google AdWords search keyword.
CampaignId	long	The unique identifier for the campaign.
Clicks	decimal	Number of clicks recorded for a specific date for a specific Google AdWords search keyword.
ClientAccountEmail	string	Email address associated with the Google AdWords Account.
Cost	decimal	Cost recorded for a specific date for a specific Google AdWords search keyword.
FusionKeywordId	long	Google AdWords search keyword identifier generated by Fusion Marketing. Primary Key
Id	string	Google AdWords search keyword identifier provided by Google.
Impressions	decimal	Number of impressions recorded for a specific date for a specific Google AdWords search keyword.
KeywordText	string	The Google AdWords search keyword text.
Status	string	The status of the record.
isNegative	string	Indicates whether a given keyword is negative. Adding a negative keyword to an ad group or campaign means that the ads do not show for searches containing that term.