Search Marketing Campaign Data Upload

Logical Business Objects

CRM : Marketing : Search Marketing Campaign

Relationships

The following table describes how this service data object is related to other service data objects or business object services.

Relationship Type	Object or Service
Handles	Search Marketing Ad Group Result
Handles	Search Marketing Account Result
Handles	Search Marketing Keywords Result
Handles	Search Marketing Keyword Summary
Handles	Search Marketing Ad Result
Handles	Search Marketing Campaign Summary
Handles	Search Marketing Campaign Result
Handles	Search Marketing Ad Summary
Handles	Search Marketing Ad Group Summary

processCampaignSummaryReport

A web service method that uploads Campaign summary data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Campaign Summary	A required parameter of the processCampaignSummaryReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processCampaignSummaryReport web service method. It includes a set of Campaign ID's with appropriate status.

processAccountPerformanceReport

A web service method that uploads Account performance data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Account Result	A required parameter of the processAccountPerformanceReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processAccountPerformanceReport web service method. It includes a set of Connection ID's with appropriate status.

processCampaignPerformanceReport

A web service method that uploads Campaign performance data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Campaign Result	A required parameter of the processCampaignPerformanceReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processCampaignPerformanceReport web service method. It includes a set of Campaign ID's with appropriate status.

processAdGroupsSummaryReport

A web service method that uploads Ad-group summary data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Ad Group Summary	A required parameter of the processAdGroupsSummaryReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The parameter is not applicable for the method processAdGroupsSummaryReport.

processAdGroupPerformanceReport

A web service method that uploads Ad-group performance data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Ad Group Result	A required parameter of the processAdGroupsPerformanceReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processAdGroupsPerformanceReport web service method. It includes a set of Ad-group ID's with appropriate status.

processAdsSummaryReport

A web service method that uploads Ads summary data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Ad Summary	A required parameter of the processAdsSummaryReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processAdsSummaryReport web service method. It includes a set of Ad ID's with appropriate status.

processAdPerformanceReport

A web service method that uploads Ads performance data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Ad Result	A required parameter of the processAdPerformanceReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processAdPerformanceReport web service method. It includes a set of Ad ID's with appropriate status.

processKeywordsSummaryReport

A web service method that uploads keywords summary data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Keyword Summary	A required parameter of the processKeywordsSummaryReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processKeywordsSummaryReport web service method. It includes a set of Keyword ID's with appropriate status.

processKeywordPerformanceReport

A web service method that uploads keyword performance data from Google Adwords.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
request	Search Marketing Keywords Result	A required parameter of the processKeywordPerformanceReport web service method. The records matching the set of attribute criteria are transferred.

Response Payload

Element Name	Type	Description
result	string	The return value of the processKeywordPerformanceReport web service method. It includes a set of Keyword ID's with appropriate status.

processWebToLead

A web service method that allows creation of Oracle Fusion Lead Object.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
firstName	string	A required parameter of the processWebToLead web service method. The first name captures personal information of the generated lead.
lastName	string	An optional parameter of the processWebToLead web service method. The last name is part of the personal details of the generated lead.
emailAddress	string	An optional parameter of the processWebToLead web service method. The email address captures specific contact information of the generated lead.
phoneNumber	string	A required parameter of the processWebToLead web service method. The phone number captures specific contact information of the generated lead.
address1	string	An optional parameter of the processWebToLead web service method. The street address captures specific location information of the generated lead.
address2	string	An optional parameter of the processWebToLead web service method. The extended address captures specific location information of the generated lead.
city	string	An optional parameter of the processWebToLead Web Service. The city captures specific location information of the generated lead.
state	string	An optional parameter of the processWebToLead web service method. The state captures specific location information of the generated lead.
zip	string	An optional parameter of the processWebToLead web service method. The zip code captures specific location information of the generated lead.
country	string	An optional parameter of the processWebToLead web service method. The country captures specific location information of the generated lead.
fusionPartyId	string	A required parameter of the processWebToLead web service method. The party ID captures party information of the generated lead.
fusionContactId	string	A required parameter of the processWebToLead web service method. The contact ID captures contact information of the generated lead.
fusionRelationshipId	string	A required parameter of the processWebToLead web service method. The relationship ID captures relationship information of the generated lead.
semCampaignId	string	A required parameter of the processWebToLead web service method. The campaign ID defines the relationship between generated lead & campaign.
semAdgroupId	string	An optional parameter of the processWebToLead web service method. The ad group ID defines the relationship between ad group & generated lead.
semKeywords	string	An optional parameter of the processWebToLead web service method. This captures the keywords associated with the campaign.

Response Payload

Element Name	Type	Description
result	void	The parameter is not applicable for the method processWebToLead.

getDfltObjAttrHints

A web service method to retrieve user interface hints, such as the service data object label and object attribute labels, for the specified service data object and locale. As a prerequisite, invoke the getEntityList operation defined on this service to get the list of possible values for the viewName request payload element.

Life Cycle Status: Active

Request Payload

Element Name	Type	Description
viewName	string	The service view usage name, an internal name for the service data object. Specify the value of the <name> element from the getEntityList operation response payload.
localeName	string	The locale to use when evaluating locale-based user interface hints. The localeName is in ISO 639-1 format.

Response Payload

Element Name	Type	Description
result	{http://xmlns.oracle.com/adf/svc/types/}ObjAttrHints	The label and user interface hints for the specified service data object and its attributes in a name-value pair format.

getServiceLastUpdateTime

A web service method that returns the date and time when the schema files referenced in the service definition last changed.

Life Cycle Status: Active

Request Payload

Response Payload

Element Name	Type	Description
result	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The date and time when the service definition last changed in ISO 8601 format.

getEntityList

A web service method to get the list of service data objects defined on this service.

Life Cycle Status: Active

Request Payload

Response Payload

Element Name	Type	Description
result	{http://xmlns.oracle.com/adf/svc/types/}ServiceViewInfo	A list of service data objects defined on this service. For each service data object, the result includes the QName, internal name, and boolean values indicating whether create, update, merge, and delete operations can be performed on the object.

Security

The following tables list the privileges required to perform the service operations, and the duty roles that each privilege is granted to.

Service Operations to Privileges Mapping

Operation Name	Privilege Code	Privilege Name	Privilege Description
All Operations	MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV	Run Search Marketing Campaign Scheduler	Allows scheduling and monitoring the process that schedules marketing search engine campaign execution activities.
All Operations	MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV	Create Search Marketing Campaign	Allows creating search engine marketing campaigns.
All Operations	MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV	View Search Marketing Campaign	Allows viewing search engine campaigns and monitoring results.

Privileges to Duty Roles Mapping

Privilege Code	Granted to Duty Role Code	Granted to Duty Role Name	Granted To Duty Role Description
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV	ORA_MKT_MARKETING_MANAGER_JOB	Marketing Manager	Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations.
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV	ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	Corporate Marketing Manager	Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results.
MKT_RUN_SEARCH_MARKETING_CAMPAIGN_SCHEDULER_PRIV	ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	Marketing Operations Manager	Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments.
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_MARKETING_MANAGER_JOB	Marketing Manager	Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations.
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	Corporate Marketing Manager	Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results.
MKT_CREATE_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	Marketing Operations Manager	Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments.
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_MARKETING_MANAGER_JOB	Marketing Manager	Coordinates marketing messaging content, pricing, segmentation, communication channels, and launch activities for marketing campaigns. Contributes to sales lead pipeline process and estimations, product definitions, and return on investment calculations.
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	Corporate Marketing Manager	Develops and executes marketing strategies, translating customer needs from varied industries and markets into clear value propositions and actionable marketing programs. Communicates the corporate marketing message, manages the corporate marketing budget for allocation to marketing activities, and follows through the complete marketing life cycle to measure results.
MKT_VIEW_SEARCH_MARKETING_CAMPAIGN_PRIV	ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	Marketing Operations Manager	Manages the operations for marketing and leads. Develops tactical campaigns to carry out marketing strategies and communicate offers to customer segments using multiple marketing channels. Monitors campaign interactions, captures campaign responses, and manages sales leads to fill the sales pipeline. Creates and maintains the setup for marketing campaigns, responses, segments, lists, and treatments.

Duty Roles to Duty or Job Roles Mapping

Duty Role Code	Granted to Duty or Job Role Code	Granted to Duty or Job Role Name	Granted To Duty or Job Role Description
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY	Access Groups Enablement	Enables the Access Groups functionality.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY	Access Groups Enablement	Enables the Access Groups functionality.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_ZCA_ACCESS_GROUPS_ENABLEMENT_DUTY	Access Groups Enablement	Enables the Access Groups functionality.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY	Lead Registration Processing	Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY	Lead Registration Processing	Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_MKL_LEAD_REGISTRATION_PROCESSING_DUTY	Lead Registration Processing	Reviews, accepts, and rejects sales lead registrations. Includes the ability to view sales lead details and update internal attributes.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKT_MARKETING_ANALYSIS_DUTY	Marketing Analysis	Analyzes marketing effectiveness across the enterprise by viewing detailed marketing campaign, list, segment, and treatment information from the audience and campaign work areas.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_MKT_MARKETING_ANALYSIS_DUTY	Marketing Analysis	Analyzes marketing effectiveness across the enterprise by viewing detailed marketing campaign, list, segment, and treatment information from the audience and campaign work areas.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKT_MARKETING_AUDIENCE_MANAGEMENT_DUTY	Marketing Audience Management	Manages marketing lists from the audience work area. Marketing lists contain contacts and are used by marketing campaigns as the intended recipients of marketing messages.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKT_MARKETING_AUDIENCE_MANAGEMENT_DUTY	Marketing Audience Management	Manages marketing lists from the audience work area. Marketing lists contain contacts and are used by marketing campaigns as the intended recipients of marketing messages.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY	Marketing Campaign Management	Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY	Marketing Campaign Management	Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_MKT_MARKETING_CAMPAIGN_MANAGEMENT_DUTY	Marketing Campaign Management	Manages secured marketing campaigns from planning to design and execution. Defines and maintains secured marketing treatments, lists, segments, and content.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKT_MARKETING_EXECUTION_MANAGEMENT_DUTY	Marketing Execution Management	Manages the execution of secured marketing campaigns. Manages secured marketing responses including response import and converting responses to sales leads and opportunities. Schedules and monitors processes to record response interactions and create trading community members from suspects.Manages the execution of secured marketing campaigns. Manages secured marketing responses including response import and converting responses to sales leads and opportunities. Schedules and monitors processes to record response interactions and create trading community members from suspects.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKT_MARKETING_MAINTENANCE_DUTY	Marketing Maintenance	Creates and maintains setup for marketing campaigns, responses, segments, lists, and treatments across the enterprise. Additional duties include file import management for the import of marketing campaign responses.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY	Marketing Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY	Marketing Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_ZCM_MKTG_SALES_PARTY_MANAGEMENT_DUTY	Marketing Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal marketing users. Additional duties include viewing of appointments, interactions, and customer contacts.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_ZSP_PRODUCT_RECOMMENDATION_ANALYSIS_DUTY	Product Recommendation Analysis	Manages business rules and recommendations about selling the right products to the right customers. Analyzes product recommendations and schedules sales lead generation and predictive model learning.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_HZ_RESOURCE_ABSTRACT	Resource	Identifies the person as front office personnel.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_HZ_RESOURCE_ABSTRACT	Resource	Identifies the person as front office personnel.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_HZ_RESOURCE_ABSTRACT	Resource	Identifies the person as front office personnel.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_HZRESOURCE_ADMINISTRATOR_DUTY	Resource Administration	Administers resource information.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_HZRESOURCE_ORGANIZATION_ADMINISTRATOR_DUTY	Resource Organization Administration	Administers resource organizations.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_HZRESOURCE_TEAM_ADMINISTRATOR_DUTY	Resource Team Administration	Defines resource teams.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MKL_SALES_LEAD_PROCESSING_DUTY	Sales Lead Processing	Processes sales leads including managing, importing, and assigning sales lead activities.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKL_SALES_LEAD_PROCESSING_DUTY	Sales Lead Processing	Processes sales leads including managing, importing, and assigning sales lead activities.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_MKL_SALES_LEAD_PROCESSING_DUTY	Sales Lead Processing	Processes sales leads including managing, importing, and assigning sales lead activities.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKL_SALES_LEAD_QUALIFICATION_DUTY	Sales Lead Qualification	Qualifies sales leads to determine the sales readiness of the lead.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_MKL_SALES_LEAD_QUALIFICATION_SUPERVISION_DUTY	Sales Lead Qualification Supervision	Qualifies sales leads to determine the sales readiness of all the leads in your reporting hierarchy.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_ZCM_SALES_PARTY_ADMINISTRATION_DUTY	Sales Party Administration	Manages named sales accounts, sales account import scheduler and the flagging of existing accounts. Additional duties include managing sales parties, functional setups, customer center objects, and relationship information inquiries.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY	Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts.
ORA_MKT_MARKETING_MANAGER_JOB	ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY	Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts.
ORA_MKT_CORPORATE_MARKETING_MANAGER_JOB	ORA_ZCM_SALES_PARTY_MANAGEMENT_DUTY	Sales Party Management	Manages creation and maintenance of the sales organizations and consumers for internal sales users. Additional duties include viewing of opportunities and opportunity revenue, reviewing sales leads as well as appointments, interactions, and customer contacts.
ORA_MKT_MARKETING_OPERATIONS_MANAGER_JOB	ORA_MANAGE_TRADING_COMMUNITY_IMPORT_BATCH_DUTY	Trading Community Import Batch Management	Manages trading community data import batches.