Search Marketing Ad Result

The details of advertisements associated with search marketing campaigns.

QName: {http://xmlns.oracle.com/oracle/apps/marketing/searchMarketing/model/}MktSemWSAdsResults

Relationships

The following table describes how this service data object is related to other service data objects or business object services.

Relationship Type Object or Service

Handled by

Search Marketing Campaign Data Upload

Attributes

The following table describes attributes in the service data object.

Name Type Description

AccountCurrencyCode

string

Currency associated with the Google AdWords Account used to configure the Google AdWords Ad.

AdGroupId

long

Ad Group ID associated with the Ad created in Google AdWords for search marketing campaigns.

AverageCPC

decimal

Average cost per click recorded for a specific date for a specific Ad.

AverageCPM

decimal

Average cost of 1000 impressions recorded for a specific date for a specific Google AdWords Ad.

AveragePosition

decimal

Average ad placement position recorded for a specific date for a specific Google AdWords Ad.

CTR

decimal

Click through rate recorded for a specific date for a specific Google AdWords Ad.

CampaignId

long

The unique identifier for the campaign.

Clicks

decimal

Number of clicks recorded for a specific date for a specific Google AdWords Ad.

ClientAccountEmail

string

Email address associated with the Google AdWords Account.

Cost

decimal

Cost recorded for a specific date for a specific Google AdWords Ad.

Date

{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp

The date recorded on the daily report that includes search marketing campaign performance metrics for a specific Google AdWords Ad.
  • Primary Key

Description1

string

The description of the first line of Google AdWords Ad.

Description2

string

The description of the second line of Google AdWords Ad.

FusionAdId

long

Google AdWords Ad identifier generated by Fusion Marketing.
  • Primary Key

Id

string

Google AdWords Ad identifier provided by Google.

Impressions

decimal

Number of impressions recorded for a specific date for a specific Google AdWords Ad.

Status

string

The status of the record.

URL

string

The destination URL associated with a specific Google AdWords ad.