Search Marketing Ad Group Summary

The summary data for advertisement groups associated with search marketing campaigns.

QName: {http://xmlns.oracle.com/oracle/apps/marketing/searchMarketing/model/}MktSemWSCampaignAdgroupsSummary

Relationships

The following table describes how this service data object is related to other service data objects or business object services.

Relationship Type Object or Service

Handled by

Search Marketing Campaign Data Upload

Attributes

The following table describes attributes in the service data object.

Name Type Description

AccountCurrencyCode

string

Currency associated with the Google AdWords Account used to configure these Google AdWords Ad Groups.

AdGroupId

string

Ad Group ID associated with the Ad Group created in Google AdWords for search marketing campaigns.

AdGroupName

string

Ad Group Name associated with the Ad Group created in Google for search marketing campaigns.

AverageCPC

decimal

Average cost per click recorded for a specific date for a specific Ad Group.

AverageCPM

decimal

Average cost of 1000 impressions recorded for a specific date for these Google AdWords Ad Groups.

AveragePosition

decimal

Average ad placement position recorded for a specific date for these Google AdWords Ad Groups.

CTR

decimal

Click through rate recorded for a specific date for a specific Google AdWords Ad Group.

CampaignId

long

The unique identifier for the campaign.

Clicks

decimal

Number of clicks recorded for a specific date for a specific Google AdWords Ad Group.

ClientAccountEmail

string

Email address associated with the Google AdWords Account.

Cost

decimal

Cost recorded for a specific date for a specific Google AdWords Ad Group.

FusionAdGroupId

long

Google AdWords Ad Group identifier generated by Fusion Marketing.
  • Primary Key

Impressions

decimal

Number of impressions recorded for a specific date for a specific Google AdWords Ad Group.

Status

string

The status of the record.