1. Using Account and Contact Enrichment by Dun & Bradstreet
  2. Create Mappings for Eloqua

Create Mappings for Eloqua

Mappings define how DaaS attributes map to Eloqua attributes. Default mappings can't be edited or deleted, but you can create a new mapping based on a default mapping to add (and enrich) more of your attributes. To create a new mapping for use with Oracle Eloqua:

  1. Navigate to the Mappings page.
  2. Click Create Mapping.
  3. Use the following elements to complete the mapping:

    Element

    Description

    Name

    Enter a unique name for your export mapping.

    Data Type

    Select Company or Contact to obtain the correct list of mappings.

    To create a mapping for both companies and contacts, select Contact for the Data Type, and then add both contact and company fields to it.

    Mapping Type

    Specify whether the mapping is for a Search Export or a Match Export job to Eloqua.

    Template Type Select Marketing Cloud to create a mapping for use with Eloqua Marketing Cloud. When you select the Marketing Cloud template, DaaS automatically maps the discovered attributes to those in Eloqua.

    Add Attribute

    For each dropdown list that is displayed, select the attribute.

    Mappings for lead (contact) enrichment must have one of the following options of required attributes:

    • External ID, Email

    • External ID, First Name, Last Name, Primary Phone

    • External ID, First Name, Last Name, Business Name

    • External ID, First Name, Last Name, DUNS Number

    • External ID, First Name, Last Name, Parent DaaS ID

    Mappings for account (company) enrichment require the External ID, Business Name and City attributes.

    If you delete mandatory attributes, then import jobs will fail. See Rejected Matches with Oracle Eloqua Marketing Cloud.

    The number of attributes available for the mappings depends on which subscription you've purchased. See Understand Attributes for information about attributes in each subscription. See Edit Marketing Cloud Mappings for information about Marketing Cloud attributes.
    Note: Match Export mappings require that certain attributes exist. If you delete mandatory attributes, then your import job will fail. See About Matching Records and Rejected Matches with Oracle Eloqua Marketing Cloud.
  4. Click Save & Select.
  5. Apply the mapping to a search export or match export job by following the procedures in Add New Companies and Contacts to Eloqua.

    When prompted for the mapping, select the one that you created.