3Promote Jobs
Promote Jobs Module
Promote Jobs Module
Promote Jobs
Use the Promote Jobs module to create new and manage existing job marketing campaigns with Automated Referral Marketing (ARM), Referrals On-Demand (ROD), Social Job Distribution (SJD) and Talent Community (TC) messages.
The Promote Jobs module is available to administrators and recruiters. Access the module by signing into Sourcing, and clicking the Promote Jobs link on the navigation bar at the top of the Home page.
Automated Referral Marketing: Send scheduled, recurring, automated messages to a population encouraging them to share jobs. Available to administrators only.
Referrals On-Demand: Send one-time messages to a population sharing specific jobs.
Social Job Distribution: Post jobs to connected Facebook fan pages, Twitter handles, and LinkedIn pages.
Talent Community: Send one-time messages to members of your Talent Community.
Email Message Editor
The Email Editor (or Composer) provides recruiters the ability to set up and edit emails for marketing campaigns, allowing them to create well-designed and engaging emails for candidates and employees.
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Classic - Has a heading, salutation, body text containing a list of jobs, complimentary close and identification. For each job in the list the message provides the job title (as a link to job details), location and job category.
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Modern - Has all the same elements as Classic. In addition, more information is provided about each listed job: a video indicator, Hot and New job tags, job description introductory text, the posting date, and a View and Recommend button.
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An improved message previewer, with the body section displaying the whole message.
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Email sections that are empowered as blocks; which can be added, moved or deleted.
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A standard block display that, when you hover over or tab into a block, highlights it with a border and gives it a light gray background.
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A control panel that displays on the right side of a content block when you hover over or tab into the block. It contains buttons to move the block up or down in the message, or remove it from the message.
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Action to move away from a block hides the control panel and restores the block to its preview state.
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Rich-text editing capability (in an HTML editor) which opens when you click into a content block.
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HTML editor functionality (such as font characteristics, lists, colors, spacing, alignment and more) varies depending on the block type being edited (Smart, Text or Image) .
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Functions to import images into blocks and crop them.
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All existing campaigns (created prior to upgrade to release 14B) continue to be accessible from the "Manage Campaigns" pages, load up with the final message editing/scheduling step (including all saved data), can be edited using the legacy capabilities, and function as they normally do (e.g. when choosing templates, editing text, scheduling and sending, etc.).
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All newly-created campaigns with a messaging component (beginning with release 14B) load up the new Email Editor. Accessing these new campaigns afterwards also loads up the Email Editor.
Configuration
Configuration settings for this feature are listed in the following table.
Settings | |
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Name | Location |
Use Composer | Configuration area > Messaging > Broadcast Messaging |
New Automated Referral Marketing Campaign
Administrators use Automated Referral Marketing (ARM) to let the system automatically request referrals for jobs in departments and locations that match with the interests of your employees, alumni, or any other group that you are targeting.
This campaign type allows you to create messages with a schedule, so that once they are set up they will be sent out automatically, without having to trigger the message each time.
On the main Promote Jobs page.
Under the Automated Referrals tab of the Promote Jobs page.
Choose recipients.
Compose message and schedule.
Choosing ARM Recipients
Sign in with administrator access privileges.
Complete composing and scheduling of the message.
Composing the ARM Message
Sign in with administrator access privileges.
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On the Compose Message screen, click Choose a Template.
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The names of available templates are displayed across the top of the Choose a Template window.
Click any of the template names and a preview of the template is displayed in the bottom of the window.
After selecting the desired template, click Select and Continue.
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Use the Edit screen to change the subject, headline and message body as needed.
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At the bottom of the Edit screen select one of the available options: Save as Draft, Preview, or Name and Schedule Campaign.
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Save as Draft: Prompts you to name the ARM campaign. After saving you will see options to Preview, Edit Schedule, and Save and Exit.
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Preview: Shows an image of the message in a window, as it will appear when received by a user.
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Name and Schedule Campaign: Prompts you to name the ARM campaign and presents the Establish Schedule option.
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Edit Schedule/Establish Schedule: Opens the Schedule your Message window where you can specify the day, time and recurrence for your ARM campaign.
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Click Start Your Schedule at the bottom of the window to enable the automated delivery of your campaign.
The new Automated Referral and Marketing campaign is running.
New Referrals On-Demand Campaign
Administrators and recruiters use Referrals On-Demand (ROD) to request referrals for a specific set of jobs, right now. You can also save a draft to be sent later.
This campaign type allows you to proactively market certain positions to a referrer population. Select your audience, the jobs to highlight, and send a message out to start generating referrals.
On the main Promote Jobs page.
Under the Referrals On-Demand tab of the Promote Jobs page.
Choose recipients.
Choose jobs.
Compose message.
Choosing ROD Recipients
Sign in with either administrator or recruiter access privileges.
Select jobs to send to targeted recipients.
Choosing ROD Jobs
Sign in with either administrator or recruiter access privileges.
Choose ROD message recipients.
Compose and send your ROD message.
Composing the ROD Message
Sign in with either General Administrator or Recruiter access privileges.
Choose ROD Recipients.
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On the Compose Message screen, click Choose a Template.
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The names of available templates are displayed across the top of the Choose a Template window.
Click any of the template names and a preview of the template is displayed in the bottom of the window.
After selecting the desired template, click Select and Continue.
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Use the Edit screen to change the subject, headline and message body as needed.
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At the bottom of the Edit screen select one of the two available options: Save as Draft or Preview.
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Save as Draft: Prompts you to name the ROD campaign. After saving you will see options to Preview and Finalize, or Save and Exit.
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Preview and Finalize : Shows an image of the message in a window, as it will appear when received by a user. At the bottom left of the window is a checkbox for you to "CC Myself". At the bottom right is a Send to Recipients button to send the ROD message to your selected recipients.
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Save and Exit: Saves the ROD message, closes the Compose Message screen, and opens the Employee Referrals summary screen, which displays a list of your ROD campaigns.
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The new Referral On-Demand message is sent to targeted recipients.
New Social Jobs Distribution Campaign
Administrators and recruiters use Social Job Distribution (SJD) to market targeted jobs to your company's Facebook fans and Twitter followers.
This campaign type allows you to distribute individual jobs for posting to your Facebook fans and Twitter followers now, or set up an automated campaign that posts automatically based on a schedule you set.
On the main Promote Jobs page.
Under the Send Jobs to Fans and Follower tab of the Promote Jobs page.
Choose social accounts.
Choose jobs.
Compose the SJD message, to either post now or use automated processing.
Choosing SJD Jobs
Sign in with either administrator or recruiter access privileges.
Choose SJD Social Accounts.
Compose and send your SJD message.
Composing the SJD Message to Post Now
Sign in with either administrator or recruiter access privileges.
Choose SJD social accounts, selecting option to post message now.
Choose SJD jobs.
The new Social Jobs Distribution message is sent to the targeted social account now.
Composing the SJD Message for Automated Processing
Sign in with either administrator or recruiter access privileges.
Choose SJD social account, selecting option to use automated processing
Choose SJD jobs.
The new Social Jobs Distribution message is sent to the targeted social accounts on the specified schedule.
New Talent Community Message
Administrators and recruiters use Talent Community (TC) to see who has joined your Talent Community and to send messages promoting jobs and other content to prospective candidates.
The Talent Community is the user population that has signed up to receive, based on location and interests, automated job alerts and direct TC messages. This type of campaign allows you to target job seekers, who have signed up for the Talent Community, with a campaign that highlights jobs you would like them to apply to.
On the main Promote Jobs page.
Under the Talent Community tab of the Promote Jobs page.
Choose members.
Choose jobs.
Compose and send the TC message.
Choosing TC Members
Sign in with either administrator or recruiter access privileges.
Complete choosing jobs.
Choosing TC Jobs
Sign in with either administrator or recruiter access privileges.
Choose TC message members.
Compose and send your TC message.
Composing the TC Message
Sign in with either administrator or recruiter access privileges.
Choose TC message members.
Choose TC message jobs.
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On the Compose Message screen, click Choose a Template.
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The names of available templates are displayed across the top of the Choose a Template window.
Click any of the template names and a preview of the template is displayed in the bottom of the window.
After selecting the desired template, click Select and Continue.
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Use the Edit screen to change the subject, headline and message body as needed.
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At the bottom of the Edit screen select one of the two available options: Save as Draft or Preview and Finalize Message.
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Save as Draft: Prompts you to name the TC message. After saving you will see options to Preview and Finalize, or Save and Exit.
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Preview and Finalize Message: Shows an image of the message in a window, as it will appear when received by a user. At the bottom left of the window is a checkbox for you to "CC Myself". At the bottom right is a Send to Recipient button to send the TC message to your selected recipients.
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Save and Exit: Saves the TC message, closes the Compose Message screen, and opens the Talent Community summary screen, which displays a list of your TC messages.
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The new Talent Community message is sent to targeted recipients.
Manage Existing Campaigns
Use the Manage Campaigns feature to view, edit or delete active job campaigns and messages of the following types: Automated Referral Marketing, Referrals On-Demand, Social Job Distribution and Talent Community messages.
Manage All Active Campaigns button - Click this button at the top of the Promote Jobs page to open the Active Campaigns page, in a view displaying all the active campaigns for all campaign types.
Manage link - Click this link to the right of each campaign type to open the Active Campaigns page, in a view showing all the active campaigns for just that type.
Manage Campaigns Summary Information
In either view, the Active Campaigns page displays the following summary information and UI elements in table layout.
UI Element | Description and Actions |
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Name | The name you have given to the campaign (e.g. Americas Referrals, San Jose Software Engineering, Sales Tweet). Clicking the name of a campaign opens the message editor, from which you can edit the name, text, template, schedule and status.
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Recipients | The total number of selected recipients of the campaign message. Click the number to open the Recipient Filters window, showing the current parameters defining the recipient population. Click Edit Recipients in that window to make changes to the population. |
Channel | The name of the social media account with an icon indicating whether it is in Twitter or Facebook. Click the "View On..." link to open the respective social channel in a new window. |
Jobs | Total number of job announcements included in the campaign or message. Click the number to open the Selected Jobs window, showing the titles of the jobs currently included. Click Edit Jobs in that window to make changes. |
Status | Potential statuses include Draft, Running and Stopped.
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Schedule | Schedule values correspond to the displayed Status value.
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Trash icon (Delete) | On the far right column is a Delete button. You will be prompted to confirm a deletion before any campaign or message is erased. |
The elements displayed in a Manage Active Campaigns table varies with the campaign type, as listed below.
Campaign Type | UI Elements Displayed |
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Automated Referral Marketing | Create, Name, Recipients, Status, Schedule and Delete. |
Referrals On-Demand | Create, Name, Recipients, Jobs, Status, Schedule and Delete. |
Social Jobs Distribution | Create, Name, Channel, Jobs, Status, Schedule and Delete. |
Talent Community messages | Create, Name, Recipients, Jobs, Status, Schedule and Delete. |
Editing an ARM Campaign
Sign in with either administrator or recruiter access privileges.
The campaign or message must have been created, saved (at least as a draft), and be active in the system.
Editing an ROD Campaign
Sign in with either administrator or recruiter access privileges.
The campaign or message must have been created, saved (at least as a draft), and be active in the system.
Editing an SJD Campaign
Sign in with either administrator or recruiter access privileges.
The campaign or message must have been created, saved (at least as a draft), and be active in the system.
Editing a TC Message
Sign in with either administrator or recruiter access privileges.
The campaign or message must have been created, saved (at least as a draft), and be active in the system.