1. How do I set up candidate messaging?
  2. Enable Candidates to Unsubscribe from Marketing Emails

Enable Candidates to Unsubscribe from Marketing Emails

You can classify certain messages as Marketing and provide an option for external candidates to unsubscribe from them. It's applicable only to emails or certain actions that are taken on multiple candidates at once, from candidate list views in candidate search, job applications, candidate pools, or prospects pages. When a candidate unsubscribes from these messages, they'll no longer receive them. This feature isn't applicable to internal candidates.

To classify a message as Marketing, use the Recruiting Messaging Configuration task in Setup and Maintenance and select the notification templates that have content that can be considered as marketing. The following notification templates are available to classify as Marketing.

Content Library Templates Available to Classify as Marketing

User Action Available Content Library Templates Outcome When Candidates Subscribe to Marketing Notifications
Sending bulk messages to more than one candidate from candidate list views through the Send Message action.
  • Prospect Candidate Notification
  • Candidate Pool Member Notification
  • Candidate Profile Notification
  • Event Pool Member Notification
In addition to the above, any user-defined message (which isn't based on a template) can also be marked as marketing.		 These bulk messages are sent only to those candidates who have subscribed to them. Unsubscribed candidates won’t receive them.
Adding multiple candidates as prospects to a requisition from a candidate list, candidate pools list, events list, or job applications list through the Add to Requisition action. Send Invite Notification Candidates who have subscribed are added as prospects to the requisition and this notification is sent to them. Unsubscribed candidates won’t be added as prospects to a requisition and won’t receive the notification.
Adding multiple candidates to an event from a candidate list through the Add to Event action. Send Event Invite Notification Candidates who have subscribed are added to the event and this notification is sent to them. Unsubscribed candidates won’t be added to the event and won’t receive the notification.
Adding a requisition to a candidate pool (available in Redwood pages only). Candidate Pool Job Notification This notification is sent to all the subscribed candidates in the candidate pool. Unsubscribed candidates won’t receive it.
Note: If you compose a message for a single candidate (from a candidate’s profile page) and it contains one of the above marketing notifications, or if you perform any of the above actions on a single candidate, that candidate will continue to receive the marketing notification or get added to a requisition or to an event, even if they earlier unsubscribed from that notification sent as part of a bulk message.

The marketing emails will include a one-click unsubscribe option in the header along with a one-click unsubscribe link at the end of the email body, which is visible to candidates. However, when a recruiter previews this email, they can't see the unsubscribe link or in the sent email on the Messages tab.

The unsubscribe link is available through a new predefined content library item, Marketing Emails Unsubscribe Notification. This content item provides two tokens, HREFand UnsubscribeLinkURL, which enables you to add the unsubscribe link. Currently, it has the following predefined text:

<a ${href}="${UnsubscribeLinkURL}"
        target="_blank">Unsubscribe from these emails.

You can create another version of this content item to create your own unsubscribe text.

Here’s how you classify a notification as marketing:

  1. In the Setup and Maintenance work area, go to:
    • Offering: Recruiting and Candidate Experience
    • Functional Area: Recruiting and Candidate Experience Management
    • Task: Recruiting Messaging Configuration
  2. Scroll down and expand the Marketing Email Notifications section.
  3. Click Edit.
  4. Select the notification templates that you want to classify as marketing. Note that some of these are selected by default, which you can change as per your business needs.
  5. Click Save.

For more information on email sender guidelines, see the technical brief, Implementation of Google/Yahoo Email Sender Guidelines (Document ID 3053819.1) on My Oracle Support.