Send WhatsApp Templates for Approval
After a template is successfully created, you need to send it for approval to Meta. The template and its translations, if available will be sent for approval. Note that the template must be in Draft status for you to send for approval. Meta might take up to 24 hours to approve a template and its translation. You can send a template for approval only once in 24 hours. If a template is rejected by Meta, you need to create a new template and submit it for approval.
To send a single template for approval:
- Select the template on the WhatsApp Message Templates page.
- Select Send for Approval on the Actions menu (shown as three dots).
To send multiple templates for approval, select them and click the Send for Approval button found above the list of templates. If you select more than 10 templates, the process might take some time to complete. You’ll get a notification on the global header when it completes. If the templates fail to be sent for approval, it could be due to a network or REST API issue with the the messaging provider service.
The status of the template will change to Pending Approval. If you view the translations of the template, they will also show as Pending Approval.
You can periodically check the status of templates to see if the templates are approved. The status will be automatically updated if Webhook has been set up. If it’s not set up, you need to click the Get Latest Template Statuses button. For details, see the topic Get WhatsApp Template Statuses.
It’s quite likely that Meta might not approve some translations of a template, after their evaluation is completed. To check the approval status of a translation, select the template and select View Translations on the Actions menu. You’ll see the approval status in the Template translations drawer panel.
In case a translation isn’t approved, you can need to create another template in English, add the translated content to it and send it for approval.