2 About Concept to Market

This chapter provides conceptual information about the concept-to-market business process in Oracle Communications Digital Business Experience.

The concept-to-market business process provides offer design and publishing with Launch Cloud Service, Siebel CRM, and BRM and provides the following capabilities:
  • Centralized design-time experience supporting both traditional and digital offerings with federation of OTT/Partner catalogs
  • Business persona-grade user experience to design new offers in a few clicks based on existing configuration
  • First-class publishing capability to Oracle’s commercial and billing catalogs
These features deliver the following benefits:
  • Integrated offer design provides end-to-end view required to create, test, and launch offers.
  • Zero fulfillment configuration or development required for offer introduction of new services being added to an existing family.
  • Catalog synchronization across sales, billing, and fulfilment reduces order fallout.
  • Product Lifecycle Management based on TMF SID modelling with Open APIs to promote inter-operability.

The following diagram illustrates an overview of the Concept to Market business process.

Figure 2-1 Overview of the Concept to Market Business Process


Description of Figure 2-1 follows
Description of "Figure 2-1 Overview of the Concept to Market Business Process"

Implementing Concept to Market

Concept to Market is one of the core value streams defined in TM Forum's (TMF) Open Digital Framework (ODF).

The process involves ideation of new products, services, or enhancements and then creating them and having them ready for the market through the product lifecycle. The Concept to Market business processes are aligned with the TMF Open Digital Architecture (ODA) business architecture. It also aligns with the Business Process Framework (eTOM).

The solution supports the following processes, which are realized by the functional capabilities and integration provided within the applications in the solution:
  • Business Proposal-to-Launch
  • Assessment-to-Relaunch
  • Assessment-to-Retirement
See the Digital Business Experience Concept to Market Implementation Guide for detailed information about implementing this business process.

Participating Applications in Concept to Market

The Concept to Market business process requires the following applications:
  • Oracle Communications Launch Cloud Service
  • Siebel CRM
  • Oracle Communications Billing and Revenue Management
See the Oracle Communications Digital Business Experience Concept to Market Implementation Guide for detailed information about implementing this business process.