2 About Concept-to-Market

Learn about the Concept-to-Market business process in Oracle Communications Digital Business Experience.

The Concept-to-Market business process provides offer design and publishing with Oracle Communications Launch Cloud Service, Siebel CRM, and Oracle Communications Billing and Revenue Management and provides the following capabilities:
  • Centralized design-time experience supporting both traditional and digital offerings with federation of Over-the-Top (OTT)/Partner catalogs
  • Business persona-grade user experience to design new offers in a few clicks based on existing configuration
  • First-class publishing capability to Oracle’s commercial and billing catalogs
These features deliver the following benefits:
  • Integrated offer design provides an end-to-end view required to create, test, and launch offers.
  • Zero fulfillment configuration or development required to introduce new offers or add services to an existing family.
  • Catalog synchronization across sales, billing, and fulfilment reduces order fallout.
  • Product Lifecycle Management based on TM Forum (TMF) Information Framework (SID) modelling with Open APIs to promote inter-operability.

The following diagram provides an overview of the Concept-to-Market business process.

Figure 2-1 Overview of the Concept-to-Market Business Process


Description of Figure 2-1 follows
Description of "Figure 2-1 Overview of the Concept-to-Market Business Process"

Implementing Concept-to-Market

Concept-to-Market is one of the core value streams defined in TMF's Open Digital Framework (ODF).

The process involves planning new products, services, or enhancements and then creating them and having them ready for the market through the product lifecycle. The Concept-to-Market business processes are aligned with the TMF Open Digital Architecture (ODA) business architecture. They also align with the Business Process Framework (eTOM).

The solution supports the following processes:
  • Business-Proposal-to-Launch
  • Assessment-to-Relaunch
  • Assessment-to-Retirement
See the Digital Business Experience Concept to Market Implementation Guide for detailed information about implementing this business process.

Participating Applications in Concept-to-Market

The Concept-to-Market business process requires the following applications:
  • Oracle Communications Launch Cloud Service
  • Siebel CRM
  • Oracle Communications Billing and Revenue Management, including Pricing Design Center (PDC)
  • Oracle Communications Application Integration Architecture
See the Oracle Communications Digital Business Experience Concept to Market Implementation Guide for detailed information about implementing this business process.