Introduction Module
The Introduction module is a personalized message which includes the customer's first name, brief text encouraging the customer to save energy in the upcoming season, and a seasonal image. The module is located at the top of the Pre-season Summer Welcome Email, after the Header module, and before the Welcome module.
On this page:
Requirements
Utility Requirements
|
Category |
Description |
|---|---|
|
Required Cloud Service |
Oracle Utilities Opower Behavioral Demand Response Cloud Service |
|
Scale |
50,000 - Unlimited. The actual number of communications sent may be affected by attrition, opt-outs, customer eligibility, and data availability. By default, at least 50,000 customers are selected to receive Behavioral Demand Response communications. Assuming a standard attrition percentage, this is the minimum amount of customers required to measure the impact of the program. |
Customer Requirements
|
Category |
Description |
|---|---|
|
Billing Frequency |
Monthly. |
|
Data Delivery Frequency |
Daily. |
|
Data Requirements |
Peak event information, including date and time. |
|
Data History |
Not applicable. |
|
Data Coverage |
Not applicable. |
|
Supported Fuels |
Electricity. |
Limitations
- This module is only available to customers as part of the Behavioral Demand Response Pre-season Summer Welcome Email.
- This module is available for the summer season only.
User Experience
This section describes the user experience for the Introduction module.
Customer Name: The customer's first name is incorporated in the Hero message to set a personalized tone.
Header: The header message informs the customer of the emails' purpose, and prepares them to learn more about how they can save energy in the upcoming season.
Illustration: A friendly illustration is included to visually connect the email to the upcoming summer season.
User Experience Variations
There are no supported user experience variations for this module.