Email 2: Understand Your First Solar Bill
The second email solar customers receive is the Understand Your First Solar Bill email. This message arrives after Opower receives the first billed read in the data file, but before the customer receives their first solar utility bill.
This email educates customers about what they will see on their bill, and explains how the amounts are calculated. The email includes an image of the utility's standard solar bill, and calls out up to five key areas that are of importance to solar customers. The message also provides detailed information about each of the specified areas on the bill.
The Understand Your First Solar Bill email contains these modules:
- Solar Email Header
- Solar 2 - Key Numbers on Bill
- Solar Email Footer
Email 2 - Design and Configuration
This section discusses the design of each module included in the email, and provides details on any available configuration options.
Solar Email Header
This section discusses the design and configuration options for the Solar Email Header module.
Design
The email header introduces the reader to the email and displays the utility's logo and the customer's account number in the appropriate format.
Figure 2-24 Solar Email Header
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
Table 2-9 Configuration Options
| Configuration Option | Input Value |
|---|---|
|
Company Logo The RGB and CMYK versions of the utility logo as .ai files. Example: UtilityCo_Logo_RGB.ai |
Required Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide. |
|
Account Number An example of how the customer account number is formatted on the bill. In your example, indicate how many digits should be displayed (in the example below, four digits are displayed). Example: 12-34XX-XXX |
Required Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide. |
Solar 2 Key Numbers on Bill Module
This section discusses the design and configuration options for the Solar 2 Key Numbers on Bill module.
Design
This module shows an example solar bill from the utility, and calls out the important information customers should be aware of before they receive their first bill.
Figure 2-25 Key Numbers on Bill
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Option | Input Value |
|---|---|
|
Heading The utility’s name must be identified in the heading, which reads, "Your first <Utility Name> solar bill is on its way". |
Required Specify the Utility Name |
|
Bill Image The utility must provide a bill sample to Oracle, who will then create the custom graphic. The numbered callouts on the bill should use the same colors as other graphic callouts in the emails, and the numbers must correspond to the numbered list that appears below the image. Additionally, these numbers should correspond to the bullet points included in the Solar 1 - Get Ready For First Bill module in the first solar email. |
Required Provide an image of the bill. |
|
List of Items The list can include up to five items, beginning with a numbered graphic that can be configured to match the utility's branding and colors. The number of items must correspond to the numbers in the bill image, and also with the bullet points included in the Get Ready For Your First Solar Bill section in the first solar email. The wording in these items is configurable, but it is recommended to use the provided wording, if it applies. Each item should not exceed two lines, or 96 characters. |
Required Specify the wording to use. |
|
Learn More About Solar Billing Button Text Use this button to direct customers to additional solar billing information. Default: Learn More About Solar Billing |
Optional Choose one of the following:
|
|
Learn More About Solar Billing Button URL Use this button to direct customers to additional solar billing information. Default: Direct users to the Data Browser. |
Required Specify the URL of the page you want to direct customers to. |
Solar Email Footer
This section discusses the design and configuration options for the Solar Email Header module.
Design
The email footer includes required information, such as the utility's address, and links to unsubscribe from emails and manage customer preferences. The footer also provides utilities with a space to include additional legal information, as needed.
Figure 2-26 Solar Email Footer
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
Table 2-10 Configuration Options
| Configuration Option | Input Value |
|---|---|
|
Utility Address The address must appear in the email due to CAN-SPAM regulations in the US and similar regulations abroad. |
Required Provide the utility's address. |
|
Legal Language This statement can contain legal information, including copyright information, and any additional information the utility wants to include in the email message. |
Optional Provide any legal language that must appear in the email. |