Marketing Modules

Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.

Appears in: Promotion Report, Progress Report, Limited Income Report, Annual Report, Electric Vehicle Report

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Requirements

Utility Requirements

Category

Description

Required Cloud Service

Energy EfficiencyCloud Service

Scale

Not applicable.

Customer Requirements

Category

Description

Billing Frequency

 Monthly, bi-monthly, or quarterly.

Data Delivery Frequency

 Not applicable.

Data Requirements
  • Appliance detection and disaggregation with Digital Self Service - Energy Management - Home Energy Analysis heating and cooling disaggregation.
  • Simple disaggregation with Digital Self Service - Energy Management - Home Energy Analysis completion.

Data History
  • Appliance detection & disaggregation: A single bill from the last bill period or previous to last bill period is required.
  • Heating and cooling: Six bills are required non-AMI customers. 60 days of AMI reads are required for AMI customers .

Data Coverage

 Not applicable.

Supported Fuels

 Electric-only, gas-only, dual fuel.

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Limitations

  • Image and text placement: There are limitations on where images and text may be placed in the module depending on module type.

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User Experience

Flexible Marketing Modules

Flexible marketing modules may be used in either a Promotion Report, Progress Report, Electrical Vehicle Report.The module designed to aligned with the goals of the report..

The following image is an example of a flexible marketing module with a disaggregation breakdown focus .

Image of flexible marketing module with a claim your rebate button

The following image is an example of a marketing module with an electric vehicle focus.

Electric Vehicle Marketing Module

Limited Income Marketing Module

Marketing modules specific to the limited-income experience can be included in the Limited Income Report. Default module types include testimonials, community assistance, budget billing, and weather assistance.

The following image is an example of a limited income-specific weatherization marketing module included in the Limited Income Report.

Image of the Limited Income Marketing Module with a see if you qualify button

Community Marketing Module

The Community Marketing Message is included in the Annual Report. The goal of the module is to remind the customer that their energy savings have an impact beyond their own bills, and encourage the customer to keep saving energy in the year ahead.

The following image is an example of a Community Marketing Message module included in the Annual Report.

Image of a Community Marketing Message module with a learn more button

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