Subject Line, Header, and Footer

The subject line and header are used to engage the customer and brand the communication. The footer provides customers with links to manage preferences and unsubscribe from High Bill Alerts (non-AMI). It also contains the utility address and other necessary legal text.

Subject Line

The subject line is designed to engage customers. The subject line should attract the customer's attention and encourage the customer to open the email. The subject line is automatically selected to provide the correct terminology for warmer or cooler weather. The subject line can be one of the following:

  • Alert - Cooler weather is impacting your electricity bill
  • Alert - Warmer weather is impacting your electricity bill
  • Alert - Cooler weather is impacting your natural gas bill
  • Alert - Warmer weather is impacting your natural gas bill

Header

The header contains the utility logo, customer name, and utility account number.

Logo: A logo provided by the utility that informs the customers about who is sending the email. This is the same logo used in the Oracle Utilities Opower web portal.

Utility Account Number: A unique identifier for the customer. Because the account number is required for customers to register on the Oracle Utilities Opower web portal, having the number on the alert provides a useful reference for customers. To protect the customer's privacy, only the last four digits of the customer's account number are displayed.

Footer

The footer includes components that provide more information about the utility and how to unsubscribe from the alert.

Unsubscribe: A link to a page where customers can unsubscribe from High Bill Alerts (non-AMI). An unsubscribe link must appear due to CAN-SPAM regulations in the US and similar regulations abroad.

WARNING:

Unsubscribing from alerts in this manner permanently unsubscribes the customer from all Oracle Utilities Opower email communications in the future.

Manage preferences: A link to a page where customers can modify the communication settings.

Utility Name and Address: The utility's mailing address. The mailing address must appear due to CAN-SPAM regulations in the US and similar international regulations.

Legal Text: A copyright statement and any other legal text required by the utility.

Disclaimer: An optional disclaimer that can be added at the request of the utility.