Outbound Communications - Dispatch and Engagement

The Outbound Communications - Dispatch and Engagement subject area contains data elements about customer interactions with Oracle Utilities Opower email and print products.

Data Element	Description
Adjusted Email Click to Open Rate	The rate at which email communications opened from non auto-opening email clients only were clicked. Type: Measure
Adjusted Email Open Rate	The rate at which email communications delivered to non auto-opening email clients only were opened. Type: Measure
Adjusted Email Opened Count	A count of the email communications delivered to non auto-opening email clients only that were opened. Type: Measure
Channel	The digital channel through which the communication was sent, such as email, print, SMS, or interactive voice response (IVR). Type: Attribute
Email Auto-Opened Count	A count of email communications that were auto-opened. Type: Measure
Email Click Rate	The number of unique clicks in an email compared to the number of unique opens for an email. Type: Measure
Email Clicked Count	The number of opened communications that had at least one link clicked. Type: Measure
Email Click to Open Rate	The rate at which opened emails, including auto-opens, were clicked. This is calculated by: Email Clicked Count / Email Opened Count. Type: Measure
Email Dispatched Count	The number of email communications dispatched by Oracle Utilities Opower. Type: Measure
Email Hard Bounce Count	The number of email communications that could not be delivered for permanent reasons, such as a fake email address or an email server not accepting emails. Type: Measure
Email Manually Opened Count	The number of email communications that were manually opened rather than automatically opened. Type: Measure
Email Open Rate	The rate at which delivered emails were opened, including auto-opens. This is calculated by: Email Opened Count / (Email Dispatched Count - Email Hard Bounce Count - Email Soft Bounce Count). Type: Measure
Email Opened Count	The number of email communications opened at least once, including auto-opens. Type: Measure
Email Soft Bounce Count	The number of communications that could not be delivered for temporary reasons, such as a full inbox or an email that is too large. Type: Measure
Engagement Count	A total count of all engagement types: clicks, hard bounces, not sent, opens, sent, soft bounces, and spam complaints. Type: Measure
Engagement Type	An indicator of how the communication was delivered, such as hard bounce, clicked, soft bounce, not sent, or opened. Type: Attribute
Event Type	The type of outbound communication event, such as Home Energy Reports (HERs), Email Home Energy Reports (eHERs), etc. Type: Attribute
IVR Dispatched Count	The number of interactive voice response (IVR) communications dispatched. Type: Measure
Is Auto Open	A flag to indicate whether an open event was triggered by an auto-opening email client. This data element only applies to the OPEN engagement type. Note: Currently the only auto-opening email client that can be flagged in this manner is Apple Mail. Type: Attribute
Print Dispatched Count	The number of print communications dispatched. Type: Measure
Report Period End Tstamp	The end date and time of the report period. In this context, a report period defines the time frame in which a customer on a specific track can receive a report or communication from Oracle Utilities Opower. (See Track Name below for details about tracks.) Type: Time
Report Period Start Tstamp	The start date and time of the report period. Type: Time
SMS Dispatched Count	The number of SMS communications dispatched. Type: Measure
Template Name	The name of the template for the module used in the outbound product or communication. There are different templates with different layouts and designs to provide customers with a dynamic experience. Contact your Delivery Team if you need help understanding the meaning of a template name. Type: Attribute
Total Dispatched Count	The total number of outbound communications (email, print, IVR, or SMS communications) dispatched. Type: Measure
Track Name	The name of the track in which a customer population has been placed. A track is a set of product, report, or communication experiences for a group of customers to receive over time. For example, a track could specify that a population of customers with electricity and monthly billing will receive an Email Home Energy Report every month of the year. Type: Attribute
Unique Customers Count	A count of unique customers. Type: Attribute