Unauthenticated HEA Email Events

The Unauthenticated HEA Email Events subject area lets you track the email events that occurred after unauthenticated customers completed the Oracle Utilities Opower Home Energy Analysis (HEA) survey. Unauthenticated customers who complete the survey have the option of entering their email address into a field so they can be sent a link to review their survey results at a later time. The email events in this subject area are related to this capability.

Data Element	Description
Event	The type of unauthenticated email event that occurred. Possible values include: Bounce: The email is returned back to the server. Click: A link in the email is clicked. Complaint: An is marked as spam or junk. Open: An email is opened. Sent: An email is sent. Type: Attribute
Event Count	The number of times that an unauthenticated email event occurred, such as the number of bounces, clicks, or opens. Type: Measure

Data Element

Description

Event

The type of unauthenticated email event that occurred. Possible values include:

Bounce: The email is returned back to the server.
Click: A link in the email is clicked.
Complaint: An is marked as spam or junk.
Open: An email is opened.
Sent: An email is sent.

Type: Attribute

Event Count

The number of times that an unauthenticated email event occurred, such as the number of bounces, clicks, or opens.

Type: Measure