Unauthenticated HEA Starts and Completions

The Unauthenticated HEA - Anonymous Starts and Completions subject area contains data elements about customers who interacted anonymously with the Oracle Utilities Opower Home Energy Analysis (HEA) survey. It focuses on engagement metrics such as how many unauthenticated customers started and completed the survey, and how they accessed the survey. With this information, you can gain insight into the performance of the unauthenticated version of the survey.

For information about starts and completions for the authenticated version of the survey, see Survey - Starts and Completions.

Data Element	Description
Auth Type	The customer's method of authentication when taking the survey. The only value available is ANON_SURVEY. Type: Attribute
Completed Count	The number of times the Home Energy Analysis survey was completed anonymously (that is, by unauthenticated customers). Type: Measure
Completion Rate	The rate of unauthenticated customers who completed the survey. This number is expressed as a percentage and is calculated by simple division: Completed Count / Started Count. Type: Measure
Event Count	The number of unauthenticated customers who started and completed the Home Energy Analysis survey. This number is calculated by simple addition: Started Count + Completed Count. Type: Measure
Event Type	A flag to indicate whether the unauthenticated Home Energy Analysis survey was started or completed. Type: Attribute
First Timestamp	The timestamp indicating when a user started a specific version of the survey, and when a user completed a specific version of the survey. There are different timestamps for the start event and completion event. Type: Attribute
Questionnaire Version	The version of the survey being used. Whenever a change is made to the survey, such as updating a question or adding or removing a question, a new version of the survey is released. The highest Questionnaire Version number refers to the latest version of the survey. With this data, you can track the number of survey starts or completions on a version-by-version basis, or investigate how the latest version of the survey is performing. Type: Attribute
Started Count	The number of unauthenticated customers who have started but not finished the Home Energy Analysis survey. Type: Measure