The Big Picture of Campaigns, Packages, and Orders

Three objects are at the heart of the sales and marketing functionality: Campaigns, Packages, and Orders.

• A package defines a basket of goods and services that can be offered to a customer or a prospect.
• A campaign is a structured effort to offer a given set of packages to existing customers or new prospects.
• An order is created for each customer / prospect to which a campaign is targeted.

The topics in this section provide background information about these objects.