2 About Price Creation and Discovery
This chapter discusses the features of Price Creation and Discovery and its components.
The Price Creation and Discovery Application is intended to aid a banker in pricing (or re-pricing) an asset or a liability product for a customer, while taking into account customer and product attributes, customer relationship depth, and overall customer or account level profitability.
In this application, the banker would enter relevant customer and product details and the product will return the suggested price as well as offers available that can be offered to the customer for that product.
The banker can obtain different combinations of price point and offer by adjusting the levers available.
The suggested price points and the final selected price can be saved in a database and made available for further analysis at a later stage.
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