Compare Results

To compare results, select the two runs you want to compare. Highlight one run and click Add to Baseline Set. Highlight the second run and click Add to Comparison Set. You see these selections in the Compare Results right panel.

Figure 7-17 Panel Showing Run Selection

Description of "Figure 7-17 Panel Showing Run Selection"

Click View to see the comparison. the View Results pop-up displays, which can be filtered by a combination of Department Item, Class, Top Results By, Subclass, and Top Results Displayed.

The results are displayed as a pair of rows for each item, a baseline row followed by a comparison row.

Table 7-20 Compare Results

Field	Description
If	Displays the classes or subclasses containing items that were purchased in the market baskets for a given product affinity. All market baskets that contributed to a rule will contain items from these product categories.
Then	Displays the class or subclass that was found to have an affinity with the IF components of the market basket rule.
Set	Indicates whether the row of data is for the baseline runs or the comparison runs.
Set Size	The number of Item/Then components in the affinity rule. For example, "If Coffee and Creamer Then Sugar" has a Set Size of 3.
Baskets	The number of market baskets that contain items from both the IF and THEN components of the rule.
Avg Sales from Affinity Items	The average sales retail amount from items belonging to the THEN class or subclass.
Avg Profit from Affinity Items	The average sales profit from items belonging to the THEN class or subclass.
Avg Sales Quantity from Affinity Items	The average sales units from items belonging to the THEN class or subclass.
Avg Sales from "If" Items	The average sales retail amount from items belonging to the IF classes or subclasses.
Avg Profit from "If" Items	The average sales profit from items belonging to the IF classes or subclasses.
Avg Sales Quantity from "If" Items	The average sales units from items belonging to the IF classes or subclasses.
Support	The percent of market baskets that contain items from the IF and THEN components of the rule.
Confidence	The ratio of the number of transactions where the entire rule is present, compared to all transactions containing IF items.
Affinity Reverse Confidence	The ratio of the number of transactions where the entire rule is present, compared to all transactions containing THEN items.
Lift	A statistical measure of how strong the product affinity is, as compared to random chance for the rule (higher is better).
% MB Sales	The percent of total sales retail amount that the rule represents.
Avg Sales	The average weekly sales retail amount for the IF and THEN items in the rules.
Avg Profit	The average weekly sales profit for the IF and THEN items in the rules.
Avg Quantity	The average weekly sales units for the IF and THEN items in the rules.
Target Sales Value	The average weekly total sales retail amount across all transactions in the selected periods.
Target Sales Profit	The average weekly total sales profit across all transactions in the selected periods.
Target Sales Quantity	The average weekly total sales units across all transactions in the selected periods.
Total Basket Sales Volume	The average weekly transaction count across all transactions.