Customer Segment vs. All Customer Sales Trends BI

This BI shows a customer segment's sales trends by comparing Average Sales Retail per Segment vs. Average Sales Retail for all customers for the selected criteria time period. You can then see if sales retail has decreased for a specific customer segment and for which customer segment it has remained consistent for the defined quarters. This can help you determine if certain customers are migrating from one customer segment to another over the time period. Figure 5-37 shows how, for each segment, sales increased in 2011 February and the average sales of entire customer base, compared to the segments created.

Figure 5-37 Customer Segment vs. All Customer Sales Trends

Description of "Figure 5-37 Customer Segment vs. All Customer Sales Trends"