Intended Use

In Customer Engagement, Offers can be assigned an Intended Use. This indicates the manner in which an Offer is likely to be used.

• Any (Default) – An Offer that can be applied as a Product, Coupon, or Entitlement.

• Coupon – An Offer that is applied to an item or transaction through a Coupon.

• Product – An Offer that is applied directly to an item or transaction.

• Entitlement – An Offer that is applied to an item or transaction as an Entitlement for a Customer, including Offers associated with Promotions or Card Programs.

• Loyalty - An Offer that is applied to a transaction enabling the customer to earn loyalty points.