Introduction

The Introduction module is what customers first see when they open the Affordability Quarterly Alerts email. This module is meant to engage customers who may need help paying their utility bill.

Requirements and Limitations

The requirements for this module are the same requirements listed in Requirements and Limitations.

User Experience

The user experience for the Introduction module includes the customer's name and a question asking if they need help paying their utility bill.

The following is an example of the Introduction module for the Affordability Quarterly Alerts email.

Introduction Variations

Customers will see slight variations during the winter and summer seasons.

Winter	Summer
Header: [Customer's first name], keep your bills affordable and stay cozy this winter Background Image: Winter street scene	Header: [Customer's first name], keep your bills affordable and stay cool this summer Background Image: Summer street scene