Email Footer Module

This module includes information that provides more context about the email, includes legal text, and enables users to unsubscribe from emails. The footer can also include links to the utility's mobile application and social media accounts.

User Experience

This module includes the following components:

Utility Contact Information: The utility's mailing address. The mailing address must appear due to CAN-SPAM regulations in the US and similar regulations abroad.

Utility Statement: This statement can be used to provide additional information about the email. Utilities can include information about how the amounts are calculated, whether the amounts are estimated, holidays that might impact the rate plan, or any other information they want to tell the customer. For example, "Savings are estimated for typical premises in the UtilityCo service area and your actual savings may vary. UtilityCo cannot guarantee the amount of money or energy you may save by implementing the recommended actions."

Manage Preferences: A link to the Web Portal page where a customer can edit their communication preferences.

Unsubscribe: A link to a page where customers can unsubscribe from emails. An unsubscribe link must appear due to CAN-SPAM regulations in the US and similar regulations abroad.

Note:

Unsubscribing through the link provided in the email is permanent. Customers will never receive emails again and will be unable to opt back in at a later time. Opting out in this way also unsubscribes the customer from other Opower email communications, such as High Bill Alerts or email Peak Time Rebates. Also, note that unsubscribing through the email only unsubscribes the customer from email messages. It does not unsubscribe the customer from messages received through other channels, such as text or voice alerts.

Links to Mobile Apps and Social Media Accounts: If available, utilities can include links to their mobile applications and their social media accounts.

Legal Text: This is the copyright and any other legal text required by the utility and/or Oracle Utilities Opower.

This image shows an example of the footer:


Example of the Email Footer module.