Email Injunctive v3

The Injunctive Module is designed to positively reinforce customer participation in Peak Time Rebate events by acknowledging energy-saving behavior and earned rewards. The module focuses on recognizing customer effort and savings regardless of how their performance compares to other households. The goal is to create a more encouraging and rewarding customer experience that motivates continued participation in future peak events.

The module includes the following elements:

  • Personalized Savings Message: Highlights the customer’s earned reward and energy savings from the most recent peak event, and encourages continued participation by recognizing successful energy-saving behavior.
  • Reward-Focused Graphic: Uses celebratory savings imagery to visually reinforce the achievement and incentive theme.

The following is an example of the Injunctive module for the Post-Event Email communications:
Injunctive module