Email Intro to Peak Earnings v3

The Intro to Peak Earnings module is designed to educate customers about the Peak Time Rebate program and motivate participation by clearly explaining how customers can earn incentives for reducing energy usage during peak demand events. The module introduces the rebate concept in a simple, mobile-friendly format that encourages engagement and understanding before peak events occur.

Key elements of the module include:
  • Headline Messaging : Communicates the core value proposition: customers can earn money by reducing energy usage on peak days.
  • Program Explanation: Explains how the rebate works by comparing a customer’s energy usage during a peak event against their typical energy consumption.
  • Educational Text: Defines “typical use” to help customers understand how savings and incentives are calculated. This section builds transparency and trust in the program methodology.
  • Visual incentive Graphic: Visually reinforces the financial benefit of participation and make the module more engaging in email communications.

The following is an example of the Email Intro to Peak Earnings module for the Pre-Event Email communications:
Intro to Peak Earnings module