Email Why Peak Matters v3

The Why Peak Matters module is designed to educate customers on the broader benefits of participating in Peak Time Rebate events. In addition to explaining potential personal savings, the module highlights how reducing energy use during peak demand periods supports grid reliability, environmental sustainability, and community well-being. The module reinforces the value of participation by connecting customer actions to meaningful outcomes.

Key elements include:

• Section Header: Introduces why reducing energy use during peak days matters.
• Prevent Outages Message: Shows how reducing usage helps support grid reliability.
• Lower Bills Message: Highlights the opportunity to save money during peak events.
• Support Cleaner Grid Message: Explains the environmental benefits of lowering peak demand.
• Visual Elements: Uses icons and graphics to reinforce energy savings and community impact theme.

The following is an example of the Email Event Reminder module for the Pre-Event Email communications: