Email Peak Day Tips v3

The Peak Day Tips module provides customers with three actionable energy-saving recommendations designed to help reduce electricity usage during upcoming Peak Day events. These tips are personalized for the customer based on their site attributes and other relevant information. By encouraging behavior changes before the event occurs, the module helps customers understand how they can lower energy demand, improve grid reliability, and earn Peak Time Rebate rewards that contribute toward their bill savings. The module includes the following elements:

• Module Headline: Introductory message encouraging customers to take action before upcoming Peak Day events.
• Sequential Tip Layout: Vertically stacked presentation of three tips designed for easy reading within email communications.
  • Tip Illustration: Visual graphic accompanying each recommendation to improve engagement and reinforce the action being described.
  • Tip Title: Short, action-oriented recommendation summarizing the energy-saving behavior. For example, using fans, delaying laundry, checking refrigerator seals.
  • Tip Description: Educational explanation describing how the recommended action helps reduce energy usage, lower costs, and support the electric grid. Behavioral Guidance Content — Practical, customer-friendly language focused on encouraging participation and energy-saving habits during peak demand periods.

The following image in an example of the Peak Day Tips module for Peak Time Rebates, showing three tips: