Mobile Push Channel Communications v3

Peak Time Rebates mobile push alerts enable utility customers who have the utility's mobile application to receive in-application alerts regarding peak events. The Pre-Event Push Alert v3 notify customers of upcoming peak events and remind them of how much they could potentially save. After events, follow-up Post-Event Push Alert v3 notify customers of the amount of money they saved by reducing energy use.

To use mobile push alerts, the following requirements must be met:

• The utility must have a mobile application.
• The utility must use a vendor to handle push notifications.
• The customer must have installed and signed into the utility's mobile application on a mobile device.

Messaging may vary based on the push communication type, whether the peak event spans a single day or multiple days, and the customer’s track:

• Self-Comparison Track: Customers receive messaging focused on the amount of money they have personally saved through reduced energy use during previous peak events. This approach reinforces energy-efficient behavior by directly connecting participation with lower utility bills.
• Neighbor Comparison Track: Customers are shown how their savings compare to those of average-saving and high-saving peers. By combining financial savings information with normative social comparison, this messaging encourages additional energy reduction and increased participation during peak events.

See Peak Time Rebates Tracks v3

for more information.