Subject Lines and Header Module
The subject line and the header are used to engage the customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.
Design
This section discusses the design of the subject lines and Header module.
Subject Line
"Your bill is projected to be higher this month. There are still ways to save."
Note: The subject line can vary depending on the customer's program design and preferred language.
Header Module
This image shows an example of the header.
Configuration Options
This section discusses the configuration options for the Header module.
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Options | Input Value |
|---|---|
|
Logo The utility must provide a logo to include in the header of the email. |
Required Provide the logo file to the delivery team. |
|
Account Number Characters Masked The utility can specify how many characters of the customer's account number are displayed in the header. Note that this configuration is used for all Oracle Utilities outbound email communications that the utility sends, and should be set only once for all outbound communications. Default: Display the last four characters. |
Required Choose one of the following:
|
|
Hide Premise Address The premise address can be enabled to appear after the account number for customers with one or more premises. Default: Display the premise address. |
Optional Choose one of the following:
|
|
Include Customer Name The name of the customer can be enabled to appear before the account number. Default: Hide the customer name. |
Optional Choose one of the following:
|