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Introduction

Customer service is a critical competitive differentiator in many industries today. Accelerated competition is a given, forcing companies to respond to the pressure of reducing costs while improving quality. High quality is required not just in manufacturing plants, but throughout the entire supply chain, with a growing emphasis on customer service and `delighting the customer.'

However, many customer service organizations today are not well integrated with the rest of the business. Customer information often exists in poorly maintained, isolated `pocket databases', which may not be shared across the enterprise. Thus, customer information pertaining to presales activities, quotes, orders, warranties, installations, service requests, and repair details is often unavailable to the people who provide customer service.

Oracle Applications extend the traditional supply chain by providing customer support solutions before and after your products are sold. Product modules that manage distribution, manufacturing, financials, and human resources work together as an integrated solution to provide you with a consolidated view of your customer relationships.

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