Siebel Marketing User Guide > Creating and Using Offers and Treatments > Process of Working with Email Treatments >

Adding Response Forms to Email Treatments

You can include a variety of response forms in an email treatment. Whenever a customer receives the email treatment and clicks on the hyperlink for a response form, responses are created for the campaign.

Response types are fields in a response record. A response record may be generated by the email recipient clicking the response form link or by completing a form on the Web page to which he or she has been directed.

Table 13 contains a list of response forms that are unique to email treatments and a brief description of each.

To add a response form to an email treatment

1. Navigate to Offers screen > Email Treatments.
2. In the Email Treatments list, click an email treatment name.
3. Click the Edit Email view tab.
4. Click a template to edit.

   The template appears in the workspace.

5. In the Personalization Items tool bar drop-down list, choose Response Forms.

   Use the following table as a guide.

   Table 13. Response Forms and Descriptions

   Response Form	Description
   Confirm Subscribe To List	Use this in an initial email treatment to activate a double opt-in process. When the recipient clicks the embedded link, Siebel Marketing sends an email confirm-in treatment with a "subscribe to list" response form.
   Confirm Unsubscribe from List	Use this in an initial email treatment to activate a double opt-out process. When the recipient clicks the embedded link, Siebel Marketing sends an email confirm-out treatment with an "unsubscribe to list" response form.
   Forward to friend	Navigates customers to a page where they can add the email address of friends and from where your company can forward the message. Customers can also provide a text message to be sent with the email treatment. When they submit this form, Siebel Marketing generates a Forward to Friend response type record and sends a copy of the email to any email addresses that the customer provided. It then regenerates the Response Form links in the email for the new recipient's email address.
   One Click Unsub	Sets the Do Not Email check box on the contact profile and displays a confirmation message to the customer that states that they have been unsubscribed from all email treatments.
   Read Receipt	Detects that the email message has been opened by the customer. The customer is not aware of this hidden event. This link is used only in HTML to embed a 1 x 1 pixel image in the email treatment at the location where a response form is placed. If the recipient of the email treatment opens the email, Siebel Marketing retrieves this image from the Email Marketing Server and updates the Message Open Timestamp in the campaign history table (S_CAMP_CON). The following list describes some ways a read receipt can be blocked: Newer email applications have preferences options that can prevent the display of embedded images. Ports used to make the request for the image may be blocked at the recipient's firewall. If you place the read receipt image in the HTML part of a multipart MIME email message and the recipient sets up their email application to read text emails only, the Read Receipt image request does not occur.
   Requested call back	Navigates customers to a Web page where they can provide contact information and from where your company can arrange a follow-up phone call.
   Requested More Info	Navigates customers to a Web page where they can provide contact information and from where your company can send more information such as brochures or other collateral.
   Requested Unsubscribe	Navigates customers to a Web page where they can enter communication preferences by channel. For more information, see Setting Up and Using Web Marketing.
   Subscribe to List	Navigates customers to a Web page where a confirmation message displays stating that they have been subscribed to the list. This response associates the contact or prospect ID of the respondent with a subscription list associated with the treatment.

6. In the adjacent drop-down list, choose a response type.
7. Position the cursor at the desired location in the content, and click Insert.
8. When you are finished editing, click Save Template.