Siebel Marketing Guide > Setting Up and Using eMarketing > Using the eMarketing Offers Page >

Using eMarketing Views and Additional Unstructured Content

For information about eMarketing views and content that the visitor might use, see the following topics:

Using the eMarketing Product Detail View

When a visitor responds to an offer (email, Web, or eNewsletter) by clicking an embedded product URL, a page with product details appears for that offer. This view displays details and incentive pricing for the selected offer. The price list associated with the offer determines the price shown in this view. The person who created the offer is responsible for associating the products and the correct price list with the offer. This combination determines the products that can be embedded in the offers and the price that appears. For more information about price list administration, see Pricing Administration Guide.

Additionally, this view contains the Related Items applet, showing products that might be of interest to the Web visitor. Items in the Related Items list are based on previous purchases or literature requests.

In addition to viewing details, the Web visitor using Siebel eCustomer may purchase the product from this view by clicking Add Item. After adding the product, the selected item appears in the Last Item Added applet.

NOTE:  Checkout functionality exists only if the customer has purchased Siebel eCustomer. If you are not using eCustomer, the Add Item button is unavailable.

Using the eMarketing Web Survey View

When the Web site visitor clicks an embedded URL for a Web survey in an email, eNewsletter, or Web offer, a survey wizard appears that navigates the user through a series of questions about the product. Survey results can be automatically stored and then analyzed and used for future marketing activities. Web surveys are administered using Siebel Smartscripts. For more information, see Siebel SmartScript Administration Guide.

Adding Unstructured Content

Siebel eMarketing has the ability to display general external and unstructured content in the eMarketing site using the Microsite Management module. For more information, see Applications Administration Guide.


 Siebel Marketing Guide 
 Published: 23 June 2003