Bookshelf v7.5.3: Using the eMarketing Information Page

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Using the eMarketing Information Page

The Information page allows Web site visitors to download product information and request more information. The visitor can reach this page clicking the Information page tab. The Information page contains the following applets:

Downloads. Clicking a hyperlink opens the literature using the default viewer for that type of literature. The visitor can sort this list or search for any specific literature item by name, description, type, or date.

Request More Information. Allows visitors to request product information (Send Product Information) and request a telephone call (Request a Call) using response forms. For more information about this applet, see the following topics:

Using the eMarketing Send Product Information View

Using the eMarketing Request a Call View

Using the eMarketing Send Product Information View

The Send Product Information view displays a form that Web site visitors can complete to request that product information be sent to them.

This view can be accessed from the Offers and Information pages or as an embedded URL link in an email offer or a Web offer. The Available Products area lists products for which additional information is available. This is determined by Catalog visibility. For additional information, see Product Administration Guide.

When the Request More Info or Request Call Back views are accessed using an offer's embedded URL, the list of products is restricted to the products associated with the offer. The user can browse the list, selecting products of interest, and then move the items to the Selected Products list by clicking Add.

A visitor can request information about the one or more items in the Selected Products list by selecting the check boxes. To clear an item from the list, choose a Selected Product item, and then click Remove. After the Web site visitor chooses the products for which he or she wants more information, the visitor clicks Continue to move to the delivery form. In the delivery form, the Web site visitor can choose direct mail, email, fax, or phone as the delivery method, and then fill in the necessary information for the delivery method. When the visitor clicks Submit, the Confirmation view appears listing the products for which the visitor requested information and the delivery information. This information is stored as a response of the type Requested More Info.

Using the eMarketing Request a Call View

The Request a Call view allows the Web site visitor to request a callback about one or more products. This view can be accessed from the Offers or Information pages or as an embedded URL in an email offer or a Web offer. When accessed from an email or Web offer, the products available are limited to those products associated with the offer. When accessed from the Offers or Information pages, the products are limited by Catalog visibility.

Requests for a telephone call are initiated in the same way as requests for product information, using Available and Selected product lists. After the visitor chooses the products that he or she wants to discuss in a callback, the visitor clicks Continue to move to the Request Call form. There the visitor provides a phone number, the time of day to call, and adds comments. When the visitor clicks Submit, a Confirmation appears containing a list of products for which the visitor requested a callback and a list of call preferences. This information is stored as a response of the type Requested Call Back.