Contents

Title and Copyright Information

Preface

• Audience
• Documentation Accessibility
• Related Documents

1 Overview

• Preparing the Web Services
• WSDL
• Operations Web Services
  • Account Manager Web Service
  • Connection Configuration Web Service
  • Campaign Management Web Services
    • Campaign Manager Web Service
    • Campaign Space Approval Manager Web Service
    • Campaign Space Manager Web Service
  • Statistics Manager Web Service
• Ad Server Provider API
• Siebel Marketing Interface
• Oracle Fusion MapViewer Interface
• Oracle Business Activity Monitoring
• Oracle Communications Billing and Revenue Management/Diameter Rf
• Subscriber Information SPI

2 Using the Account Manager Web Service

• Authorized Users
• Errors
• Return Data Structures
  • User
  • Organization
• Operations
  • Operation: createOrganization
  • Operation:createUser
  • Operation: deleteOrganization
  • Operation: deleteUser
  • Operation:getOrganizationByExternalId
  • Operation:getOrganizationById
  • Operation: getOrganizationByName
  • Operation: listOrganizations
  • Operation: listUsers

3 Using Web Services to Create and Manage Campaigns

• Authorized Users
• Errors
• Return Data Structures
  • AdServer Connection Configuration
  • MsgService Connection Configuration
  • BulkMsg Connection Configuration
  • Traffic Hour
  • BulkMsg Marketing Space
  • Dynamic Ad Space
  • MsgService Ad Space
  • BulkMsg Marketing Campaign
  • MsgService Ad Campaign
  • Dynamic Ad Campaign
  • Subscriber Category
  • SMS Ad Content
  • MMS Ad Content
  • Simple Html Snippet Ad Content
  • Text Ad Content
  • Url Ad Content
  • WAP Push Ad Content
  • Subscriber Address List
• The Connection Configuration Manager Web Service
  • Operations
    • Operation: deleteConnectionConfiguration
    • Operation: createAdServerCc
    • Operation: createMsgServiceCc
    • Operation: createBulkMessagingCc
    • Operation: listAdServerCc
    • Operation: listMsgServiceCc
    • Operation: listBulkMsgCc
• The Campaign Space Manager Web Service
  • Operations
    • Operation: createBulkMsgMarketingSpace
    • Operation: createDynamicAdSpace
    • Operation: createMsgServiceAdSpace
    • Operation: deleteCampaignSpace
    • Operation: listBulkMsgMarketingSpaceByAdSpaceOwner
    • Operation: listMsgServiceAdSpaceByAdSpaceOwner
    • Operation: listBulkMsgCcByAdSpaceOwner
    • Operation: listMsgServiceCcByAdSpaceOwner
    • Operation: listDynamicSpaceByAdSpaceOwner
    • Operation: approveCampaign
    • Operation: rejectCampaign
    • Operation: listBulkMsgMarketingCampaigns
    • Operation: listDynamicAdCampaigns
    • Operation: listMsgServiceAdCampaigns
• The Campaign Space Approval Manager Web Service
  • Operations
    • Operation: approveCampaignSpace
    • Operation: rejectCampaignSpace
• The Campaign Manager Web Service
  • Operations
    • Operation: createSmsAdContent
    • Operation: createMmsAdContent
    • Operation: createSimpleHtmlSnippetAdContent
    • Operation: createTextAdContent
    • Operation: createUrlAdContent
    • Operation: createWapPushAdContent
    • Operation: deleteAdContent
    • Operation: listSmsAdContents
    • Operation: listMmsAdContents
    • Operation: listSimpleHtmlSnippetAdContents
    • Operation: listTextAdContents
    • Operation: listUrlAdContents
    • Operation: listWapPushAdContents
    • Operation:createSubscriberAddressList
    • Operation:listSubscriberAddressLists
    • Operation:deleteSubscriberAddressList
    • Operation:createCategory
    • Operation:listCategories
    • Operation:createMsgServiceAdCampaign
    • Operation:createDynamicAdCampaign
    • Operation:createBulkMsgMarketingCampaignWithAddressList
    • Operation:createBulkMsgMarketingCampaignWithSelectionCriteria
    • Operation:stopCampaign
    • Operation:deleteCampaign
    • Operation:listBulkMsgMarketingCampaignsByAdv
    • Operation:listMsgServiceAdCampaignsByAdv
    • Operation:listDynamicCampaignsByAdv
    • Operation:getBulkMsgMarketingCampaign
    • Operation:getDynamicCampaign
    • Operation:getMsgServiceAdCampaign
    • Operation:listBulkMsgMarketingSpacesByAdv
    • Operation:listMsgServiceAdSpaceByAdv
    • Operation:listDynamicAdSpaceByAdv

4 Using Web Services to Query Campaign Statistics

• Authorized Users
• Errors
• Return Data Structures
  • ocmaBean
  • statistics
  • abstractStatistics
  • categoryStatistics
  • timeBasedStatistics
• The Statistics Manager Web Service
  • Operations
    • Operation: getCategoryStatistics
    • Operation: getStatisticsByConnectionConfig
    • Operation: getStatisticsByID
    • Operation: getStatisticsPerAdSpace
    • Operation: getTimeBasedStatistics

5 Using Oracle Communications Marketing and Advertising as an Ad Server

• Overview
• Understanding the Ad Server Web Service
  • Errors
  • Data Structures Used in the Web Service
  • SpApp Ad Web Service
    • Operations Provided by the Web Service
• Marketing and Advertising Ad Server Processes
  • Understanding OMA Ad Server Concepts
    • OMA SP Application Identifier
    • Channel Types
  • Creating an OMA Ad Server Connection Configuration
  • Create an Ad Space Using the OMA Server Connection Configuration
  • Bidding and Purchasing OMA Ad Space
  • Responding to External Application Requests Ad
  • Reporting Ad Server Statistics

6 Integrating with Siebel Enterprise Marketing Suite

• Overview
• Preparing Siebel and Marketing and Advertising
  • Siebel Prerequisites
  • Oracle Communications Marketing and Advertising Prerequisites
  • Shared Filesystem
• Configuring Siebel
  • Configuring the Siebel Outbound Web Service
  • Configuring the Siebel WebMarketing Inbound Web Service
  • Configuring the Siebel Email Marketing Server
  • Enabling the Siebel Component Groups
  • Starting the Siebel Marketing Workflow Processes
• Configuring Oracle Communications Marketing and Advertising
  • Configuring the Web Service in WebLogic
  • Preparing Oracle Communications Marketing and Advertising for Siebel Marketing
    • Creating Oracle Communications Marketing and Advertising Organizations and Users
    • Creating a Usable Campaign Space
  • Setting the Oracle Communications Services Gatekeeper Network Provider Name
• Creating a Test Campaign in Siebel Marketing
  • Create Siebel Marketing Offer
  • Create Siebel Marketing List
  • Creating Siebel Treatments Using Sample Template Files
    • Creating Treatment Templates
    • Uploading Treatment Templates
    • Create Treatment
  • Creating a Siebel Campaign
  • Launching the Siebel Campaign
• Verifying the Integration
  • Confirming Siebel Campaign Status
  • Confirming Oracle Communications Marketing and Advertising Campaign Creation

7 Integrating with Oracle Business Activity Monitoring

• Overview
• Configuring the Connection
• JMS Message Content

8 Integrating with Oracle Map Viewer

• Overview
  • Determine the Oracle Fusion Middleware Map Viewer Service URL
  • Add the Web Service URL in the System Owner GUI Interface

9 Integrating with Oracle Communications Billing and Revenue Management

• Overview
• Deploy the CDRtoDiameter Service
• Configure the CDRtoDiameter Service
• AVPs in Diameter Rf
• Oracle Communications Network Mediation

10 Using the Subscriber Information SPI

• Overview
  • Querying for Information About a Single Address
  • Creating an Address List Based on Demographic Categories
• The LDAP Example
• The Subscriber Information SPI