Merchandising displays the names of the languages commonly associated to the locales you specify. For example, en_US and en_BG both display as English by default. You can provide other names for your locales by using a resource bundle.

Resource bundles hold labels for views, buttons, tabs, and other UI elements, so you can localize your JSP based ATG applications, like Search Merchandising. Most labels that you see in Search Merchandising are defined in the following resource bundle:

<ATG10dir>/DCS-UI10.1/DCS-UI/management/lib/classes.jar/atg/commerce/web/
WebAppResources.properties
.

For example, the names of the views visible in the Browse tab are specified there.

To provide other names for locales:

The resource bundle keys use a prefix (atg.search.dimension, by default) defined in the dimensionValueKeyPrefix property of the LanguageDimensionService component. If want to use a different prefix or no prefix in the resource bundle keys, change the prefix in both places.