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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Programs > Process of Setting Up Loyalty Programs > Defining Point Types for Loyalty ProgramsWhen you set up a loyalty program, you must define the point types available for the program, whether there are multiple types or just one. This task is a step in Process of Setting Up Loyalty Programs. Each point type can have both:
Both qualifying and non-qualifying points can be used for redemptions. Many loyalty programs have only one point type. These are the points that a member earns for accruals (both qualifying and nonqualifying), and then uses for redemptions. If a loyalty program allows members to qualify for a tier through some action, such as the number of flight segments completed or the number of hotel stays, then that action should be represented by another point type. For example, if an airline allows members to qualify for the Silver tier either by earning a given number of points or completing a given number of flight segments, then its loyalty program should have two point types: one to track the number of points, the other to track the number of flight segments. Other programs may use loyalty point types to link specific actions more tightly with specific rewards. For example, a loyalty program targeted at partners, in addition to having standard points, could also create points such as:
If a loyalty program tracks some member action, you should create a specific point type for that action. For example, if an airline gives rewards based on the number of frequent flyer points that customers earn and also based on the number of flights that customers take, you should create two point types, one to track the number of frequent flyer points and one to track the number of flights.
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Siebel Loyalty Administration Guide |